third-party-data

Data Dilemma: Why are brands looking to PAIR up with CTV?

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Industry watchers share how advertisers can use PAIR and target customers with relevant ads without sharing sensitive identifiers

Shantanu David May 28, 2024 8:10 AM

Why first-party data will be the go-to strategy for advertisers in 2023

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With walled gardens and regulatory changes reducing available third-party data signals and driving new privacy requirements, first-party data will be more valuable than ever for advertisers

Shantanu David Jan 16, 2023 9:06 AM

Industry experts highlight the need to focus on first-party data

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At the e4m-Xaxis programmatic summit, a panel of industry heads came together to share insights on the topic - Death of cookies: A threat to programmatic

exchange4media Staff Dec 21, 2022 10:44 AM

What options ahead for brands after third-party cookie crumbles?

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Industry experts believe that impressions and influencer marketing could help with personalized advertising once third-party cookies are phased out

Nilanjana Basu Nov 21, 2022 8:29 AM

How cookie’s demise will impact cost of advertising

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Publishers’ revenue too may take a hit, say industry experts

Javed Farooqui Aug 9, 2022 8:39 AM