Industry watchers share how advertisers can use PAIR and target customers with relevant ads without sharing sensitive identifiers
With walled gardens and regulatory changes reducing available third-party data signals and driving new privacy requirements, first-party data will be more valuable than ever for advertisers
At the e4m-Xaxis programmatic summit, a panel of industry heads came together to share insights on the topic - Death of cookies: A threat to programmatic
Industry experts believe that impressions and influencer marketing could help with personalized advertising once third-party cookies are phased out
Publishers’ revenue too may take a hit, say industry experts