ITC Sunfeast unveils campaign for 'Supermilk'
The company has launched the milk biscuit in Tamil Nadu and has roped in South celebs Simran Bagga and Sneha Prasanna for the TVCs
Date-wise News
'Moneyman' Ashneer Grover to star in TVF Pitchers 2
The second season of the show will stream on ZEE5 on December 23
iTV Network to host India News Manch
The political conclave will be held on December 22
Keerthy Suresh is the new face of Chandrika Ayurvedic Soap
The soap brand has also unveiled a modern, revamped look with a new packaging
Viacom18 gets media rights for Olympic Games Paris 2024 in the Indian subcontinent
The network will broadcast the games in Bangladesh, Bhutan, India, the Maldives, Nepal, Pakistan and Sri Lanka
Times OOH leverages power of digital billboards for Nila Spaces' DOOH campaign
The Ahmedabad-based brand utilised the complete network of digital billboards by occupying all slots, managed by Times OOH in the city
Kumar Shekhar elevated as Deputy Country Manager, Tide India
Kumar has over 16 years of experience in Operations, Servicing, Risk & Fraud Management
News18 India brings out print campaign to announce counting day record
As per the channel, it achieved a total reach of 2.04 crore people on December 8
‘Partnering with language-first influencers or creators can give a brand an edge’
Udit Sharma, Chief Revenue Officer, ShareChat & Moj, shares insights on influencer marketing and its direct impact on D2C brands
WION & Vikram Chandra team up for 2 weekly news shows
The founder of Editorji Technologies, Chandra will be headlining 'The India Story' and 'This World'
Disney+Hotstar’s best innings: Records 31% jump in viewership during T20 World Cup 2022
Disney+ Hotstar has delivered a seamless platform experience to cricket lovers over the years and is reaching newer heights year after year
Tribhuwan Joshi joins Asus India as Lead – Corp Comm, PR&CSR, Consumer & ROG PC Business
Joshi’s previous stint was with Fujifilm India as Vertical Head – Brand Comms, PR and CSR
Musk: Will step down as Twitter CEO on finding a 'foolish' replacement
A poll, initiated by Musk himself, revealed 57.5% wanted the Twitter CEO to go
Industry experts highlight the need to focus on first-party data
At the e4m-Xaxis programmatic summit, a panel of industry heads came together to share insights on the topic - Death of cookies: A threat to programmatic
Amulverse and Women's IPL? What's in store after Amul's utterly eventful FIFA journey
Jayen Mehta, the CEO of Amul India and Nitin Karkare, Vice Chairperson at FCB Ulka let us in on the dairy co-op's brand strategy for its FIFA association
'Nestle may invest more in brands and equity ecosystem if inflation gets better in 2023'
Suresh Narayanan, the Chairman and Managing Director of Nestlé India, spoke to e4m on the sidelines of the 6th CII Marketing Leadership Summit 2022 in Mumbai on Tuesday
Japanese ad agency Hakuhodo ‘admits’ to role in Tokyo Olympics rigging
Authorities in Tokyo recently raided offices of Dentsu, ADK Holdings in this connection
We've increased investments by over 40% to back new campaign: Subin Sivan, Cargill
Sivan, Head of Marketing, Cargill’s Oil Business in India, talks about the new campaign for Gemini Oil, the brand’s journey since its inception and more
Google multisearch: A new find for advertisers?
Industry experts are unanimous that Google’s new tool will present enormous opportunities for advertisers
IPL a 'decacorn' after crossing $10 billion valuation in 2022: Report
The value of the IPL ecosystem has grown 75% in dollar terms since 2020, D and P Advisory's 'Beyond 22 Yards' report
TV ad vol for durables sector saw 21% jump in Jan-Sept ’22
The growth was compared to the same period last year, TAM data reveals; over 400 brands advertised in durables in the same period
NXT Digital Limited to go for reorganisation
Sudhanshu Tripathi, Director, to take over as Non-Executive Chairman of the Board