While the TRAI frames itself as the guardian of consumer interest and market order, the MIB retains control over licensing, policy framing and final rule-making
Before this promotion, Shreyas Mehrotra served as Marketing Head at Airtel Business
BJP emerged as the largest spender by a wide margin, investing Rs 2.33 crore across 685 ads
Prior to joining DBS Bank, Karen Ngui worked at Standard Chartered Bank
According to TRAI Annual Report 2024–25, the country has approximately 60 million cable TV households, around 2 million HITS subscribers, and 56.92 million active DTH subscribers as of 31 March, 2025
The I&B sector, including print media, attracted Rs 5,586 crore in FDI equity inflows during the July–September 2025 quarter (Q2 FY26), reflecting steady overseas investor interest, as per DPIIT data.
Hegde has over 25 years of experience working with large media companies like Indian Express, Zee Entertainment, Sony Pictures & ABP Network
Leif Stromnes will commence the role in January 2026
From an “underarm ambassador” at the U.S. Open to mayonnaise-scented fragrances, the CPG marketer sees sports as a diversifying sandbox.
The case could influence how future sports-rights deals are negotiated, forcing clearer contractual terms and stricter compliance expectations for both broadcasters and streaming platforms
When Wellbi refused Myntra’s deep discounts, founder Rishabh Harish called out the platform on X, sparking debate on brand value and autonomy
The brand bagged gold under the ‘Best Multi Mobile Channel Campaign’ sub-category
e4m Blog: In this post, let’s explore the role of data analytics in marketing, the different marketing analytics tools, the benefits of data analytics in marketing and more
Abhishek Chatterjee will work closely with Founder Vineet Bajpai and Tech Co-Founder Manishi Singh
Dentsu leaders Anita Kotwani, Amanda Morrissey, Shenda Loughnane and Prerna Mehrotra spoke to e4m on new accounts, plans for India, the process of rebuilding and much more
This investment by CarDekho aligns with its vision of creating a greener, more sustainable mobility ecosystem, the company said
The change of guard has taken place while the civic body is in the process of finalizing the new OOH policy
Industry heads will share insights on the topic ‘Decoding the Highs and Lows: Challenges of High Acquisition Cost & Low Conversion Metrics in BFSI Marketing’
In his new role, Sumit will lead the strategic vision and growth initiatives across all ENIL platforms
Suchitra Gahlot has over 25 years of experience in advertising and creative industry, working with names like Ogilvy RedCard Singapore, SapientNitro, and W+K
A high-powered jury led by Prasoon Joshi, CEO & CCO, McCann Worldgroup India & Chairman, McCann APAC, is set to finalize the 30 young achievers from the agency ecosystem
The fest is now bigger and bolder in its 2nd edition
Prior to this, Nikita Malhotra was the Digital Activations Lead for emerging markets at Adidas
Prior to this, Singh was with Dentsu Creature as Head of Planning- Strategy, Brand, Digital and Communications (North)
Prior to this, Eva Barrett was with Ingenia Communities Group as Chief Customer Officer
e4m Blog: In this post, let’s dive deep into the current trends in public relation ecosystem, how effective PR strategies can help grow businesses, the future of public relations and more
According to Dabur CEO Mohit Malhotra, the company will be investing Rs 135 crore in the first phase and then scaling it up to Rs 400 crore over a period of five years
Prior to this, Bhasker Shrestha was with Flipkart as Senior Manager II
Last year, TRAI recommended that DTH operators should pay a licensing fee of 3% instead of 8% on their AGR
The Trade Desk’s Open Internet Report 2024 comes at an especially crucial time, as marketers and media planners have to recalibrate their strategies
According to the report, the number has increased from 9,351 lakh at the end of May ’24 to 9,407 lakh at the end of June ’24
Ideated and executed by Schbang and implemented by Monday Ventures, BGMI has initiated the campaign with Bengaluru Traffic Police
The event was held in New Delhi on August 18, 2024
As per reports, Mumbai traffic police officials have suggested certain requirements that OOH agencies and permit holders must adhere to before inspections are carried out for NOCs
Rs 200 crore was pumped in for the advertisement and promotion of ‘CM Majhi Ladki Bahin scheme’ on Thursday itself
According to TRAI, the active pay subscriber base for these providers was around 61.97 million as of March 31, 2024, down from 69.57 million on March 31, 2021
The campaign is for the HMD Crest smartphone and the feature phones HMD 105 and 110
At e4m’s 40 under 40 Journalism Conference, Rajiv Dubey, Head of Media at Dabur India spoke about the relevance of traditional media and the importance of doing everything on scale
DPOs want TRAI to reduce broadcaster discount on channel bouquets from 45% to 15%, saying that the current discount makes broadcasters push unwanted channels to customers
The campaign has been conceptualized by Lowe Lintas
'Sidharth Malhotra aligns with the modern traveler who is redefining India,' said Hilton about the partnership
Industry leaders express concerns over Broadcast Bill exempting DD FreeDish from the encryption mandate that can undermine efforts to combat piracy and maintain industry standards
Written comments on the consultation paper are invited from the stakeholders by September 6. Counter comments can be submitted by September 20
The campaign, the company said, is a call to action for smart consumers who want to embrace and upgrade to a healthier way of life
After Ghatkopar and Navi Mumbai, another billboard collapsed in Kalyan City, even as the drive to conduct structural audit and remove illegal hoardings continues in the state
The campaign has been conceptualised by Toaster
Nandita Sinha’s elevation comes after Arief Mohamad, Flipkart's VP & Head of Fashion, has decided to move on
While the revised Broadcast Services (Regulation) Bill incorporates some industry feedback, it still has significant ambiguities, say sector experts
In the Bill, government has proposed that every cable and satellite broadcasting network operator shall transmit or re-transmit programmes in an encrypted form through a digital addressable system
At DBS Bank, Batra held the position of Executive Director & Head of Marketing, Customer Experience & Analytics (Consumer Banking)