traditional-media

At e4m’s 40 under 40 Journalism Conference, Rajiv Dubey, Head of Media at Dabur India spoke about the relevance of traditional media and the importance of doing everything on scale
e4m Staff Aug 14, 2024 9:04 AM

In a letter to MIB, NBA explained that application of IT rules 2021 will lead to duplication of the adjudicatory & redressal mechanism resulting in the creation of parallel adjudicatory bodies
exchange4media Staff May 27, 2021 5:29 PM

The report also noted that television has the largest share in the Indian advertising market at 41%, thanks to strong audience loyalty
exchange4media Staff Feb 8, 2021 7:51 AM

The Pitch Madison Advertising Outlook H1 2020 says AdEx is expected to recover in H2 ‘20 and grow at 60-72% of the collapsed H1 or at 6-13% versus H2 ‘19
exchange4media Staff Aug 19, 2020 8:31 AM