UPI apps, the new destination for brands to reach consumers?
Industry experts tell us why the partnership between brands and UPI platforms is a win-win for both
transact
New data protection bill draft: Tough times ahead for digital marketers?
Among other things, the draft proposes that firms use consumer data only for the original intended purpose
OTT, gaming witnessed over 100% growth in transactions in 2020: PayU Insights report
For gaming and entertainment, the number of transactions made at night increased by 34% while the number of transactions made during the day decreased by 11% in 2020 vs. 2019
‘PhonePe saw 925 mn transactions with 50% increase in user acquisition’
Sonika Chandra, VP, Business Development & Strategic Partnerships, PhonePe, shares more on the growing digital payments infrastructure, PhonePe’s Switch platform & on the ongoing festive season
PhonePe has 100 mn monthly active users with 1 bn transactions: Sameer Nigam
Sameer Nigam, Founder & CEO, PhonePe spoke on ‘Fast Track Financial Inclusion In Post Pandemic’ on the inaugural day of the Screenage Mobile Marketing Virtual Conference
WhatsApp enables payments feature in India
Payments is designed with a strong set of security and privacy principles, including entering a personal UPI PIN for each payment
Omnicom launches end-to-end commerce practice 'Transact'
Transact is designed to help brands pivot their business by improving their digital availability as well as focusing on new retail opportunities and eCommerce channels
Salesforce Live India: How puma.com is nodal point of the brand’s digital strategy
Jackson Fernandez, Head of e-Commerce, PUMA India, & Sridhar Hariharasubramainan, Director, Solution Engineering, Salesforce, on how the brand built a mobile-first experience with Salesforce