The senior category head at Parle Products spoke to e4m exclusively about its association with IPL, importance of collective TV viewing for the brand and more

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The TRP scam, which came to light in 2020, troubled the TV audience measurement body in 2021 as well

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He has previously held senior positions at The Walt Disney Company, Turner, PricewaterhouseCoopers

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During a video conference on the launch of the sixth edition of the BARC- Nielsen report, the BARC India CEO said some of TRAI’s recommendations do not fit into a rating system’s area of functioning

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