The senior category head at Parle Products spoke to e4m exclusively about its association with IPL, importance of collective TV viewing for the brand and more
The TRP scam, which came to light in 2020, troubled the TV audience measurement body in 2021 as well
He has previously held senior positions at The Walt Disney Company, Turner, PricewaterhouseCoopers
During a video conference on the launch of the sixth edition of the BARC- Nielsen report, the BARC India CEO said some of TRAI’s recommendations do not fit into a rating system’s area of functioning