ITC Engage launches campaign with Shubman Gill for new range of deodorant
The film is conceptualised by Ogilvy India
Date-wise News
Pankaj Tripathi is savings expert 'Bachat Kumar' in EcoLink's ad
The ad has been conceptualized by Hashtag Orange
Hindware's new TVC features cricket stars from Punjab Kings & Royal Challengers Bangalore
The campaign is titled ‘5-star hotel like bathrooms’
PUMA ad cheers for sports, but does it score with our experts?
'Let there be sport' has its heart in the right place, but as far as execution is concerned, it's far from a win
Usha International looks out for new digital media buying agency
The opportunity is open to all media buying agencies who do not have a conflict of interest with Usha’s existing businesses, the company said
Star Sports launches IPL School Quiz
The online leg of the quiz, which has been underway from 22nd March, will culminate on 30th April, 2023 , followed by the Zonal and National leg from the 7th to 15th May, 2023
HSBC signs Virat Kohli as their brand influencer
As part of the association, a multi-media campaign featuring Virat Kohli will bring to life the value proposition of banking with HSBC
I plan to go as a pilgrim not as a judge: Josy Paul on being on the Cannes jury
BBDO India Chairman Paul shares his thoughts about the changing notions of creativity and his expectations from this year's Cannes Lions
Disha Patani steps out in style for new Bata India ad
The ‘So Stylish, So Comfortable’ campaign spotlights the brand's 24X7 Glam Collection
Wunderman Thompson launches Inspired B2B
The global initiative is dedicated to growing B2B brands
P. Rajendran named Chief Sales and Marketing Officer at Shapoorji Pallonji Real Estate
Rajendran will lead various aspects towards achieving complete customer satisfaction and co-create the company's strategic road map
Aseem Shrivastava elevated to Content Operations Global Lead at Taboola News
Prior to this, Shrivastava was the Editor and News Curator at the company
Inside L&K Saatchi and Saatchi’s Cannes Lions entry: Zepto - Stretchable Time
Kartik Smetacek, Joint National Creative Director at L&K Saatchi and Saatchi, shares the brief and challenges for the campaign and his take on Cannes Lions this year
Tejas Chaudhari elevated to Performance Marketing Lead - eCommerce at Unilever
In his new role, Chaudhari will lead performance marketing for eCom and Omni business for HUL
Meta to announce more job cuts today: Report
Disney is also reportedly planning a fresh round of lay offs after it fired 7,000 of its employees in March this year
L&K Saatchi & Saatchi rolls out pan India campaign for Greenpanel
The ad features Delhi Capitals’ David Warner, Prithvi Shaw and Manish Pandey
Wunderman Thompson launches B2B initiative
Inspired B2B will give brands access to over 500 B2B specialists
Rediffusion Brand Solutions launches all-women agency Ladyfinger
The agency will be led by CEO & CCO Tista Sen
Netflix adds 1.75 million paid subscribers in Q1
The streaming platform has said that slashing of prices helped the engagement grow in India by up to 30% year on year
Delhi HC gives govt time to frame rules for content on OTT platforms
The next hearing in the case is on April 25
TV remains dominant medium of advertising for us with about 65% share: Mayank Shah, Parle
The senior category head at Parle Products spoke to e4m exclusively about its association with IPL, importance of collective TV viewing for the brand and more
Lay's ad with Rajkummar Rao adds much-needed zing with crisp execution
Our two cents on the latest Lay's ad for the IPL season
BCCI to now sell TV, digital rights separately for bilateral matches also: Report
The move is expected to allow the cricket board to gain maximum value, as per a media report that quotes a BCCI official
What does it mean to regulate AI?
In this edition of TechTalk, experts talk about how challenging regulating AI can be, the ways in which regulation can work and how to ensure a balance of possibilities and risks