Goafest 2023: Tribes bags most metals in OOH & Experiential Agency category
The agency bagged a total of eight metals
Date-wise News
Goafest 2023 Day 3: Leo Burnett India is Creative Agency of the Year
Leo Burnett also named Branded Content & Entertainment Specialist Agency of the Year and Brand Activation & Promotions Specialist Agency of the Year; McCann Worldgroup India wins Young Maverick award
RK Swamy, the creative power behind the Sengol story
The agency has created all the communication material for the project
‘Agencies need to bring back the attitude of problem-solving’
On Day 3 of Goafest 2023, a panel of experts highlighted the importance of holding agencies accountable for outcomes, and not for saving client's money
Goafest 2023: Day 3 in Pictures
Some moments from the festival of creativity
Zee-Sony merger: NCLAT sets aside NCLT order to NSE and BSE about reviewing approvals
NCLAT posited that Zee should have been heard by NCLT before directing both the exchanges to review the NOC, adding that there was no occasion for Zee to respond to concerns raised
The Weber Shandwick Collective launches bespoke offering to promote women's health
It will be led by Rachael Pay, managing director, health, Weber Shandwick EMEA and senior health sponsor for the APAC region
Amul Lassi video goes viral over fungus claims, company responds
The dairy co-op has hit back at the video, saying that it was aimed at creating 'misinformation'
Mobavenue Media: A MadTech company built over 12 years of grit, passion, entrepreneurship
Mobavenue 2.0 is a growth and tech platform that offers brands, agencies and media publishers with MarTech and AdTech solutions
Shah Rukh Khan is the face of Myntra's EORS
Under this association, Khan will be seen in a series of ad films
YouTube to soon have 30-sec unskippable ads for CTV
This will replace the current format of two 15-second ads
AcneStar ropes in Raashii Khanna as new brand ambassador
As part of the collaboration, a TVC will be rolled out soon featuring the actress
Caroline Pay joins Dentsu Creative as CCO
She was earlier CCO at Headspace in California till July 2022
Every decision we take is based on data: Rohit Kapoor, Swiggy
Kapoor spoke to e4m Editor Naziya Alvi Rahman on the sidelines of Goafest 2023
'Collaborators have one goal – make the idea big!’
Day 2 of Goafest 2023 saw a panel of experts coming together to discuss how content creators and agencies can create a thriving creative community
NCLAT likely to hear ZEEL's plea today
The appellate body had deferred the hearing for ZEEL’s petition against the NCLT order
BCCI likely to wait for Zee-Sony merger to sell media rights for bilateral matches: Report
The report also claims there is a possibility that the BCCI may not sell the rights for four years but instead for a different tenure
ZEEL posts Rs 8168 cr as revenue for FY23
ZEE5’s total revenue for the year stands at Rs 741 crore, up 36% compared to the previous fiscal
This is the best time to invest in India: Rajan Anandan
Anandan, Managing Director - Sequoia Capital & Surge, was speaking at a knowledge seminar at Goafest 2023