Best ads of the week: Nike embraces villainy, Urban Company blasts blue-collar biases
Creative commercials that impressed us in Week 4 of July
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Ranbir on Oppo's Insta and Urban Company's tryst with Komolika: Best ads of the fortnight
This time around, it's a mix of goofy social media spots, traditional long-form storytelling and creativity across mediums
Urban Company's FY20 ad promotional expense rises 76% to Rs 106.38 cr
According to data accessed by Tofler, the company's total income doubled to Rs 263.07 crore from Rs 132.04 crore a year ago
India gets the lion's share of our brand building expenditure: Abhiraj Bhal, Urban Company
In a conversation with e4m, Bhal highlighted the brand's need to rebrand, its foray overseas, media mix and focus for the upcoming year