vantage
With TRPs suspended at the start of the crucial festive planning cycle, advertisers may divert budgets to digital platforms where campaign performance can be measured in real time
e4m Staff Jul 7, 2026 11:55 AM
Beating 2024 and 2023’s metal Tally, India really roared back at the Cannes Lions this year, with FCB India leading with 9 Lions and a Grand Prix
Ajay Chandwani Jul 3, 2025 12:32 PM
Industry watchers say 2024’s regulatory actions will act as a wake-up call and push businesses to rethink playbooks while adapting to the changing landscape
Neeraj Singh & sunny Sainy Dec 17, 2024 2:17 PM
Experts say this new streaming model could attract advertisers looking for innovative ways to engage with audiences
e4m Staff Nov 28, 2024 5:11 PM
In this edition of e4m's D2C Revolution series, Vasa, Founder of GetVantage guides entrepreneurs about the different avenues of raising capital and the need to have a financial 'toolkit'
Sohini Ganguly Sep 26, 2023 8:50 AM
‘Vantage’ will air at 9pm on weekdays on Firstpost.com and its YouTube channel
exchange4media Staff Jan 23, 2023 7:22 PM
This platform has been introduced for Small, Medium and Large business owners
exchange4media Staff Aug 22, 2022 11:38 AM