Netflix enters live stream ring with Paul vs Tyson: Will WWE help it deliver a knockout?
Experts say this new streaming model could attract advertisers looking for innovative ways to engage with audiences
The recent boxing match between Jake Paul and Mike Tyson on Netflix has not only captivated audiences but also highlighted the platform's potential in live sports streaming. Held in early November, 2024, the fight attracted a staggering 65 million viewers globally, with peak viewership reaching 60 million households. Despite some technical issues, the event marked a significant milestone for Netflix as it seeks to diversify its content offerings and engage sports fans.
Then there was the announcement of WWE (Worldwide Wrestling Federation) starting to be streamed on Netflix from January 2025 (in US, UK, Canada, LatAm, with other countries to be added subsequently), including marquee properties like WrestleMania, Summer Slam, and Royal Rumble for international audiences across the world, including India.
66% of B2B buyers in India say video influences their purchasing decisions: LinkedIn
As Vaibhav Kandpal, CEO & Founder of Lead Experts, notes, Netflix’s decision to incorporate live events like the Paul-Tyson fight and the upcoming exclusive streaming of WWE from January 2025 signals a strategic pivot. He states, “By diversifying its content with live sports and entertainment, Netflix aims to capture a larger and more varied audience base.” Live events inherently offer higher viewer engagement, making them attractive to advertisers. This move positions Netflix as a competitive player in the advertising market,
