The virtual building will be open to multiple VMG businesses, including Virtue and VICE, and act as a permanent residence for the group in Decentraland
As part of the partnership, Vice will make its entire suite of global production content capabilities and creator teams available to Mediabrands’ agencies and clients worldwide
The first day of the event kicked off with sessions featuring industry biggies like Madonna Badger, Greg Orme, Nadja Bellan-White, Thomas Ranese, Todd Henry and Greg Hahn
The alliance will see Mediascope assume responsibility for all inventory including banners, pre-rolls and display that appears alongside VICE's content