Vijay Kunduri, RVP, OTT & CTV, PubMatic, shares critical measures of success for video campaigns

NATIVE CONTENT Apr 5, 2023 9:03 AM

The campaign breaks with a long-format digital film and extends to TV, outdoor, print as well as social media engagement

exchange4media Staff Aug 23, 2021 3:15 PM

The brand has released a series of videos featuring innovators, artists and experts across the industry

exchange4media Staff May 21, 2021 12:57 PM

The campaign is a series of two short videos where the surreal scenes were captured using the OPPO Reno 5 Pro 5G. The first video was premiered on Discovery Channel, TLC on the 1st May 2021

exchange4media Staff May 3, 2021 2:58 PM

In the released DVC, brand ambassador Khurrana urges people to take charge and say ‘I am Fire Safe'

exchange4media Staff Apr 17, 2021 8:33 AM

Conceptualised by Lowe Lintas Bangalore, the campaign shows today's youth aren't held back by the lack of gym, equipment or fancy sports gear to begin their fitness journey

exchange4media Staff Mar 10, 2021 1:23 PM

The campaign’s purpose is to pay tribute to Indian soldiers for their countless acts of sacrifice in safeguarding India’s sovereignty

exchange4media Staff Jan 25, 2021 3:42 PM

The multi-video campaign showcases how releasing strong emotions on inanimate objects are early signs of mental illness

exchange4media Staff Jan 16, 2021 8:02 AM

The video was a hit among netizens as it reached more than 13 million people across social media within 3 days

exchange4media Staff Dec 29, 2020 1:01 PM

As part of the ad campaign by creative agency Humour Me, the brand takes a subtle jibe at conventional advertising and marketing

exchange4media Staff Oct 3, 2020 9:28 AM

The new campaign is designed to celebrate the hope & optimism within each Indian

exchange4media Staff Oct 3, 2020 9:14 AM

The 9-minute-long video aims to break stereotypes while bringing out different personality traits of a poker player in a humorous manner

exchange4media Staff Jul 16, 2020 12:01 PM

The #RahoMusicallyPositive video prompts the viewers of MTV and MTV Beats to do their bit while they stay safe at home

exchange4media Staff May 13, 2020 12:00 AM

The short, quirky film by Lowe Lintas showcases everything that Gen-Z is doing to keep up with their friends, family and followers during this Q-time

exchange4media Staff May 12, 2020 7:22 PM