Experts believe that the measurement body doesn't want data to be granular and might want to control its accessibility
Brands and experts say that they still rely on the news genre as it delivers the right audience in a cost-effective manner
The TV rating body said that this change will allow for more direct comparison between genres and align with common measurement best practices
As per the report, 15+ and males are driving the growth in premium homes, contributing 51% and 56% respectively in week 15