Industry experts discuss the nebulous concept of 'views' in the world of digital advertising where attribution has been plagued by the problem of plenty

Shantanu David Jan 24, 2024 8:45 AM

Industry experts say that there’s no clear verdict on whether the switch could impact advertising

Sonam Saini Dec 1, 2023 9:08 AM

While the launch of the framework is a welcome baby-step, implementing this is far more complicated than what’s outlined, say experts

Kanchan Srivastava Nov 29, 2022 8:47 AM

In his new role, Ahmad will be heading the sales and marketing of AV and EdTech segments of the company

exchange4media Staff Nov 17, 2021 5:09 PM