vikas-chawla

'Nothing is more powerful than a micro-community'

idac?blur=25

Experts spoke on 'Built Thriving Communities Through Digital & Creative Media', at the e4m iDAC 2023

exchange4media Staff Jul 24, 2023 11:37 AM

Why does brand building get a leg up on OTT platforms?

vikas chawla?blur=25

Vikas Chawla, Co-Founder and Director of Social Beat, on the branding vs performance debate & more

Neeta Nair Oct 12, 2021 6:56 PM

'Moment marketing should be done while staying into ethical realms'

Moment Marketing?blur=25

Experts compile a definitive rule book to avoid moment marketing faux pas

Mansi Sharma Aug 18, 2021 8:43 AM

IPL ads: Will adland hit more creative sixers amidst another lockdown?

IPL?blur=25

Adlanders believe that with the industry now well attuned to work from home, the sentiment with regards to ads is positive despite the challenges

Misbaah Mansuri Apr 20, 2021 8:57 AM