'Nothing is more powerful than a micro-community'
Experts spoke on 'Built Thriving Communities Through Digital & Creative Media', at the e4m iDAC 2023
vikas-chawla
Why does brand building get a leg up on OTT platforms?
Vikas Chawla, Co-Founder and Director of Social Beat, on the branding vs performance debate & more
'Moment marketing should be done while staying into ethical realms'
Experts compile a definitive rule book to avoid moment marketing faux pas
IPL ads: Will adland hit more creative sixers amidst another lockdown?
Adlanders believe that with the industry now well attuned to work from home, the sentiment with regards to ads is positive despite the challenges