Brands renew strategies to build consumer connect this Pongal
With new restrictions due to the third wave, brands have accelerated digital adoption with changes in the media mix
viveks
‘That online retailers are unbeatable in terms of price is not a fact’
BK Shankaranarayan, CEO, Viveks, talks about service-centric approach in their latest initiative, Home Serve App
Brands up marketing spends as consumers step out for the much-awaited Diwali shopping
As brands entice consumers with offers and new launches, Print re-emerges as the advertisers’ go-to-medium this festive season
Viveks engages @The Idea Factory for building PR strategy
@The Idea Factory works with clients on brand strategy needs related to Audience Metrics, Brand Management and Content Marketing through Digital Engagements