viveks

Brands renew strategies to build consumer connect this Pongal

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With new restrictions due to the third wave, brands have accelerated digital adoption with changes in the media mix

Simran Sabherwal Jan 14, 2022 11:06 AM

‘That online retailers are unbeatable in terms of price is not a fact’

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BK Shankaranarayan, CEO, Viveks, talks about service-centric approach in their latest initiative, Home Serve App

Simran Sabherwal Dec 23, 2020 9:09 AM

Brands up marketing spends as consumers step out for the much-awaited Diwali shopping

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As brands entice consumers with offers and new launches, Print re-emerges as the advertisers’ go-to-medium this festive season

Simran Sabherwal Nov 4, 2020 8:33 AM

Viveks engages @The Idea Factory for building PR strategy

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@The Idea Factory works with clients on brand strategy needs related to Audience Metrics, Brand Management and Content Marketing through Digital Engagements

exchange4media Staff Oct 22, 2020 1:25 PM