This festive season when brands are looking at leaving the pandemic behind, industry experts share how vivo Pro Kabaddi League can give brands enough mileage to achieve their objectives

Ritika Raj Aug 22, 2022 10:22 AM

The league has become a premier media vehicle for brands due to its wide reach, high ad attention and time spent per viewer

exchange4media Staff Aug 17, 2022 10:27 AM

The season ahead could be a spectacle for fans as well as advertisers on TV looking to leverage this high-impact media vehicle

exchange4media Staff Aug 9, 2022 10:12 AM

The league, which began on 22 Dec 2021 will culminate in in Feb 2022

exchange4media Staff Jan 25, 2022 5:28 PM

vivo, Tata Motors Commercial Vehicles, A23, Dream11, Mfine, Byju’s, Officer’s Choice and Parimatch News come onboard

exchange4media Staff Dec 20, 2021 10:57 AM

The league returns to Star Sports Network and Disney+ Hotstar with Season 8 on December 22 after a two-year hiatus

exchange4media Staff Dec 6, 2021 12:19 PM

The league will be conducted without spectators, at a single venue, stepping away from the traditional caravan format followed in the previous seasons

exchange4media Staff Oct 6, 2021 1:13 PM

A total of 59 players were retained across all 3 categories - Elite Retained Players (ERP), Young Players (RYP) and New Young Players (NYP)

exchange4media Staff Aug 20, 2021 4:10 PM