Yamaha: Racing Ahead
Yamaha launches ‘The Call of the Blue’ 4.0 campaign for young riders. Vijay Kaul, GM - Marketing Strategy, Yamaha India, reflects on the brand’s journey in India
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Eishin Chihana named new Chairman of Yamaha Motor India Group
Chihana has been associated with Yamaha Motor Company and its group companies since 1991
OOH & Print still on auto sector’s festive itinerary
Covid has, however, impacted the share of OOH and Print in the sector’s media plans
Has COVID-19 lent mileage to the Auto sector?
TAM AdEx data reveals that on TV, the sector's ad volume per day has surged five-fold this June compared to May