Vivo-IPL-2017

Going by the numbers, Star India is essentially set to spend around Rs 3,270 cr on the IPL every year for five years

e4m Desk Sep 5, 2017 5:27 PM

In 2015, Star India had won the digital rights for the IPL for around Rs 303 crore for a period of three years. This time around, the highest bid for digital rights was a whopping Rs 3900 crore for a period of five years

Abhinn Shreshtha Sep 5, 2017 5:17 PM

As the nail-biting auction for IPL media rights came to an end, Star India emerged as the victor. Here's a lowdown on how the auction went through

e4m Desk Sep 5, 2017 5:01 PM

Bringing end to all speculations, Star India has won the television broadcast rights for Vivo IPL

e4m Desk Sep 5, 2017 1:38 PM

Digital rights for the IPL are currently with Star India

Abhinn Shreshtha Sep 5, 2017 1:20 PM

After the technical evaluation Star India and Sony Pictures Network have qualified for IPL TV broadcast rights while Airtel Reliance Jio Facebook, Times Internet and Star India have qualified for digital rights

e4m Desk Sep 5, 2017 1:00 PM

With Star paying a premium to get cricket monopoly, will viewers and advertisers pay the price now?

Venkata Susmita Biswas and Abhinn Shreshtha Sep 5, 2017 7:42 AM

Airtel, BAM Tech, DAZN / Perform Group and Yahoo have now expressed interest in bidding for the IPL media rights making the count of total of 24

e4m Desk Aug 25, 2017 8:10 PM

Brands are clearly making hay while the sun shines this cricket season

Anurag Singh Apr 21, 2017 8:23 AM

High scores of VIVO IPL 2017’S first three matches and expansion of BARC universe led to a 40 per cent hike in viewership ratings compared to last year, this also helped Sony MAX to reach the second spot in BARC’s Top 10 channels recently

Madhuwanti Saha Apr 18, 2017 8:41 AM

While Dettol Toilet Soaps retained its top spot in BARC's Top 10 Brands, IPL-10 and Amazon.in, among others, made an entry in the list at fourth and eighth spots

e4m Desk Mar 31, 2017 7:53 AM

Innerwear giant gets on board as one of the official sponsors of KKR for two consecutive years

e4m Desk Mar 28, 2017 8:08 AM

Given the super-busy lives we all lead, the new campaign makes a strong case for life to go on even as we get caught in the IPL fervour

e4m Desk Mar 23, 2017 9:18 AM

IPL Team sponsorship grew by 9.5% as 22 new brands tested the waters with IPL franchises during the season

e4m Desk Mar 21, 2017 8:04 AM

Vivo and Maruti Suzuki have come on board for an undisclosed but “sizeable investment” for IPL 10 on Hotstar

e4m Desk Mar 10, 2017 9:09 AM

Maxus has been IPL’s AOR for the last nine years

e4m Desk Mar 10, 2017 8:49 AM

Sony MAX, Sony SIX and SONY ESPN, the official television broadcasters of the Indian Premiere League (VIVO IPL), have unveiled the new campaign with the message ‘10 Saal Aapke Naam’

e4m Desk Mar 10, 2017 8:13 AM

Being the country’s most lucrative sporting event, IPL Season 10 is expected to turbo-charge brand spends after demonetisation wiped off Rs 1600 crore plus from Adex in Nov-Dec 2016

Ruhail Amin Mar 9, 2017 7:56 AM

2nd March 2017 is the date agencies are expected to submit their proposal and make a presentation to the BCCI thereafter.

Priyanka Mehra Feb 27, 2017 9:23 AM

Mohammad Nabi becoming the first Afghan cricketer to join VIVO@IPL and Ben Stokes’ record Rs 14.5 cr (USD 2.16 mn) fee have set Twitter abuzz

e4m Desk Feb 23, 2017 4:53 PM

Another big factor that has helped the news broadcasters to tide over the demonetisation blues has been the build up to the UP and Punjab elections, which has spiked the levels of audience interest in news channels and thus advertisers.

Priyanka Mehra & Ruhail Amin Jan 24, 2017 8:13 AM