Best ads of the week: Swiggy Uncle’s sweet return, Fevicol’s unbreakable bond
Ads that impressed us in Week 1 of June
In the world of advertising, two crucial ingredients ensure that the ad stays in the viewers’ minds for a very long time. These are humour and emotion. In the first week of June, we saw ads that leveraged either one or both of these components. While some made us chuckle, others warmed our hearts.
Last week, we spotlighted best ads from Betterhalf, Dream11, Ecomm Express, LinkedIn, Luminous Power Technologies, MyGlamm and Pee Safe. This week, we feature Vi, Bisleri, Fevicol, Fortune Soya Chunks and Swiggy. Here are the ads that we loved in Week 1 of June.
Bisleri Limonata
Followers of Bollywood grapevine will be chuffed to see Aditya Roy Kapur and Chunky Pandey in the same ad. The two have starred in an advert for Bisleri Limonate titled #doublethechill. The ad has been crafted and conceptualised by Bisleri’s in-house creative team.
Fevicol
Recently, Ogilvy India brought back memories of the simple, slice-of-life, rustic ads Fevicol has always been known for. An endearing tale of “jugalbandi”, the ad shows siblings who are literally inseparable thanks to the resilient bond of Fevicol.
Fortune Soya Chunks
The kitchen is a place of creative spontaneity. Any cook worth his or her salt knows that dishes often turn out to be different from what they were initially intended to be. Adani Wilmar's Fortune Soya Chunks brand explores this aspect of cooking in its new ad film voiced by Javed Jaffri in Hindi and Sourav Ganguly in Bengali. The campaign "Banao Kuch Hatke" has been conceptualised by DDB Mudra.
Swiggy
Swiggy has brought back everyone’s beloved gourmand—Swiggy Uncle—back. The bite-sized ad campaign with the gulab jamun-loving mascot showcases how Swiggy commits to on-time delivery, helping Uncle savour his sweet treats right under the nose of the unsuspecting missus.
Vi
Vi’s latest campaign hit us right in the feels with its take on the empty nest syndrome. Addressing the loneliness epidemic prevalent among the country’s seniors, the campaign released for Men’s T20 World Cup shows how a simple video call can make a world of difference to loved ones. The “Be someone’s we” campaign has been conceptualised by Ogilvy and it ties up with the telecom company’s promise to help people stay connected.
