Wipro Consumer Care launches media agency review

IPG is the incumbent agency

e4m by e4m Desk
Published: Feb 26, 2026 5:11 PM  | 4 min read
test
  • e4m Twitter
  • Wipro Consumer Care & Lighting has initiated a media agency review with a mandate valued at approximately Rs 200 crore, following a six-year engagement period.
  • The review has generated significant competition among major agency networks, including incumbent agencies IPG (now integrated with Omnicom) and Omnicom Media.
  • OMD India was appointed in May 2018 to manage media responsibilities for Wipro's brand portfolio, taking over from Wavemaker.
  • The ongoing review process is expected to attract various leading players in the media agency sector.

Wipro Consumer Care & Lighting has launched a fresh media agency review, opening a mandate estimated at around Rs 200 crore, according to media reports.

The review follows a six-year engagement period.The process has reportedly sparked fierce competition among leading agency networks.

Incumbent agencies, including IPG—now integrated with Omnicom—and Omnicom Media, are said to be competing, alongside several other major players.

In May 2018, OMD India was appointed to handle media responsibilities for Wipro Consumer Care’s brand portfolio.Prior to that, media duties were overseen by Wavemaker.

Wipro Consumer Care & Lighting has launched a fresh media agency review, opening a mandate estimated at around Rs 200 crore, according to media reports.

The review follows a six-year engagement period.The process has reportedly sparked fierce competition among leading agency networks.

Incumbent agencies, including IPG—now integrated with Omnicom—and Omnicom Media, are said to be competing, alongside several other major players.

In May 2018, OMD India was appointed to handle media responsibilities for Wipro Consumer Care’s brand portfolio.Prior to that, media duties were overseen by Wavemaker.

Wipro Consumer Care & Lighting has launched a fresh media agency review, opening a mandate estimated at around Rs 200 crore, according to media reports.

The review follows a six-year engagement period.The process has reportedly sparked fierce competition among leading agency networks.

Incumbent agencies, including IPG—now integrated with Omnicom—and Omnicom Media, are said to be competing, alongside several other major players.

In May 2018, OMD India was appointed to handle media responsibilities for Wipro Consumer Care’s brand portfolio.Prior to that, media duties were overseen by Wavemaker.

Wipro Consumer Care & Lighting has launched a fresh media agency review, opening a mandate estimated at around Rs 200 crore, according to media reports.

The review follows a six-year engagement period.The process has reportedly sparked fierce competition among leading agency networks.

Incumbent agencies, including IPG—now integrated with Omnicom—and Omnicom Media, are said to be competing, alongside several other major players.

In May 2018, OMD India was appointed to handle media responsibilities for Wipro Consumer Care’s brand portfolio.Prior to that, media duties were overseen by Wavemaker.

Wipro Consumer Care & Lighting has launched a fresh media agency review, opening a mandate estimated at around Rs 200 crore, according to media reports.

The review follows a six-year engagement period.The process has reportedly sparked fierce competition among leading agency networks.

Incumbent agencies, including IPG—now integrated with Omnicom—and Omnicom Media, are said to be competing, alongside several other major players.

In May 2018, OMD India was appointed to handle media responsibilities for Wipro Consumer Care’s brand portfolio.Prior to that, media duties were overseen by Wavemaker.

Wipro Consumer Care & Lighting has launched a fresh media agency review, opening a mandate estimated at around Rs 200 crore, according to media reports.

The review follows a six-year engagement period.The process has reportedly sparked fierce competition among leading agency networks.

Incumbent agencies, including IPG—now integrated with Omnicom—and Omnicom Media, are said to be competing, alongside several other major players.

In May 2018, OMD India was appointed to handle media responsibilities for Wipro Consumer Care’s brand portfolio.Prior to that, media duties were overseen by Wavemaker.

Wipro Consumer Care & Lighting has launched a fresh media agency review, opening a mandate estimated at around Rs 200 crore, according to media reports.

The review follows a six-year engagement period.The process has reportedly sparked fierce competition among leading agency networks.

Incumbent agencies, including IPG—now integrated with Omnicom—and Omnicom Media, are said to be competing, alongside several other major players.

In May 2018, OMD India was appointed to handle media responsibilities for Wipro Consumer Care’s brand portfolio.Prior to that, media duties were overseen by Wavemaker.

Wipro Consumer Care & Lighting has launched a fresh media agency review, opening a mandate estimated at around Rs 200 crore, according to media reports.

The review follows a six-year engagement period.The process has reportedly sparked fierce competition among leading agency networks.

Incumbent agencies, including IPG—now integrated with Omnicom—and Omnicom Media, are said to be competing, alongside several other major players.

In May 2018, OMD India was appointed to handle media responsibilities for Wipro Consumer Care’s brand portfolio.Prior to that, media duties were overseen by Wavemaker.

Wipro Consumer Care & Lighting has launched a fresh media agency review, opening a mandate estimated at around Rs 200 crore, according to media reports.

The review follows a six-year engagement period.The process has reportedly sparked fierce competition among leading agency networks.

Incumbent agencies, including IPG—now integrated with Omnicom—and Omnicom Media, are said to be competing, alongside several other major players.

In May 2018, OMD India was appointed to handle media responsibilities for Wipro Consumer Care’s brand portfolio.Prior to that, media duties were overseen by Wavemaker.

Published On: Feb 26, 2026 5:11 PM 
Tags Test case