HUL, Reckitt Benckiser (India) & ITC continue to be top 3 advertisers on TV: TAM AdEx
According to the report, three of the top 10 brands who advertise on TV are from the toilet soap category
Television advertising has dropped 3 per cent in the January-June 2019 period, as per a report from AdEX India, a division of TAM Media Research, media networks have reported.
According to the report, the top five sectors have accounted for over 62% share of the total advertisements. The position of the top three sectors have not this H1.
The report says: “Personal Care leads the charts with 19% share, followed by food and beverage sector. Household Products entered the top five list with 19% growth in ad volumes,” the report said.
According to the report, three among the top 10 brands are from the toilet soap category.
