T20 World Cup win: Rohit Sharma emerges as most popular player on social media
Post the victory, across X, YouTube, Instagram, Reddit, Facebook, and news outlets, the combined conversations generated 486.67 billion+ views in reach
As India won the T20 World Cup title after 13 years, Rohit Sharma has emerged as the most popular player Key performances included a stellar innings from Virat Kohli, who was playing his final T20 international and was named Player of the Match. Jasprit Bumrah's exceptional bowling also played a crucial role in India's triumph, securing their second T20 World Cup title.
As the cricket fever takes over the country, fans sparked over 5.717 million conversations about cricket from late May to the present day, with over 1.293 billion engagements - showing just how actively tuned in the Indian fans are to the sport and their online communities.
A majority of these conversations took place on the platforms of X (formerly known as Twitter) and YouTube, where cricket fan communities are the most active. Across the joint platforms of X, YouTube, Instagram, Reddit, Facebook, and news outlets, the combined conversations generated a massive 486.67 billion+ views in reach. Of this incredible number, over 89.41% of all conversations showcased positive sentiments as fans shared their excitement online.
India leads the global number of conversations about cricket surrounding the T20 World Cup across social media - generating over 1Mn conversations alone.
Virat Kohli was awarded the Player of the Match for the grand finals for his stellar innings against South Africa, while Rohit Sharma emerged as the most popular player on social media with 70,222,648 earned engagements for his consistent leadership and performance.
This T20 World Cup would also mark the final one for three mainstays of the Indian side, as Virat Kohli, Rohit Sharma, and Ravindra Jadeja all announced their retirement from the T20 format of the game following the World Cup win - closing their incredible T20 careers on a high note. Their departure from the game drew a flood of bittersweet conversations online, as fans shared their appreciation for the win and their tremendous performance this tournament to bring it home one last time.
