While the retirement will surely not change the love that the two cricketers get from their fans, experts are divided on the impact on their brand value
Post the victory, across X, YouTube, Instagram, Reddit, Facebook, and news outlets, the combined conversations generated 486.67 billion+ views in reach
As per Interactive Avenues’ social media listening report, Virat Kohli (364.8K), Jasprit Bumrah (129.3K), Mohammed Siraj (90.6K) and Shubman Gill (80.3K) rank high on the popularity charts
Santosh Kumar, Country Manager for Indian Subcontinent & Indonesia at Booking.com, spoke to exchange4media on the sidelines of their ICC World Cup campaign launch
The platform's new ad stars Aamir Khan, R Madhavan and Sharman Joshi along with cricketers Rohit Sharma, Yuzvendra Chahal, Krunal Pandya, Hardik Pandya, R Ashwin, Jasprit Bumrah, and Rahul Chahar
Rahul Talwar, CMO, Max Life Insurance, shares insights behind the recently launched TVC with Rohit Sharma and Ritika Sajdeh as brand ambassadors, evolving consumer sentiments and growing TG
As part of the partnership, the Goldmedal logo will be promoted on the pitch mat, perimeter boards, on the integrated logo of the series, and the presentation boards
In his recent match against Rajasthan Royals, Rohit Sharma walked on the field with his specially designed shoes with the message 'end plastic waste' written on it
Sharma & Rahul will surely attract some brands now but Kohli will remain marketers' delight even after losing his ODI captaincy, feel industry experts. Kohli is currently endorsing close to 30 brands
The campaign conceptualized and executed by Tilt Brand Solutions and Rehab Films also stars Rishabh Pant, Hardik Pandya, Jasprit Bumrah and Shikhar Dhawan
The campaign conceptualized by Ogilvy India features stars like Ranveer Singh, Rohit Sharma, Diva Dhawan, Jasprit Bumrah, Kane Williamson, Young OHM and McDonald Wanyama