Mullen Lintas to handle creative duties of Marico's Veggie Clean
The agency has been deputed to position the new brand in the market, execute its launch, and build a sustainable advertising and communication strategy
Marico has recently launched Veggie Clean, a vegetable and fruit cleaner. To launch and promote the new product, it has granted its full-service creative mandate to Mullen Lintas Mumbai. The agency currently also handles Marico's edible oil brand Saffola.
The agency has been deputed to position the new brand in the market, execute its launch, and build a sustainable advertising and communication strategy for Veggie Clean. Creating a robust digital presence for the brand across multiple social, digital and e-comm touchpoints is also part of the creative mandate.
Talking about the win, Hari Krishnan, CEO, Mullen Lintas said: "Over the past few years, personal and domestic hygiene have become paramount for consumers across the country, which has led to many new behavioural trends and habits. We are delighted that Marico has assigned us the creative duties for Veggie Clean and our task is to create a permanent place for the brand across the many kitchens of India. This will be a digital-first brand and teams have already begun the work to craft the brand idea and seed the brand message.”
