Tata Tea Premium celebrates regional pride with hyperlocal campaigns
The commercials have been crafted by Mullen Lintas
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Hari Krishnan exits Mullen Lintas
Hari Krishnan took over as CEO of the agency in January 2020
Twinkle Khanna reminds women of their unique health needs in FGII ad
The #DontBeAPlus1 campaign urges women to take control of their health and financial well-being
Mullen Lintas wins creative account of Yousta
The account was won after a multi-agency pitch
Tata Tea Premium unveils Independence Day campaign inspired by handlooms of India
The TVC has been conceptualized by Mullen Lintas with a rendering by Usha Uthup
Future Generali India Insurance campaign encourages the power of choice
The campaign, conceptualised by Mullen Lintas Mumbai, comprises three videos of 45 seconds duration each
Cannes Lions: Advertising that sells is a winning campaign, says Garima Khandelwal
Khandelwal, one of the 13 creative leaders chosen from India for the Cannes Lions Jury, shares her thoughts on the festival of creativity and the Indian advertising industry
Tata Tea Chakra Gold celebrates the 'Tamizh way of life' in campaign for new year
The ads have been conceptualized by Mullen Lintas and directed by V. K. Prakash
Ram Jayaraman takes over from Garima Khandelwal as Mullen Lintas Chief Creative Officer
Jayaraman joins the agency from Meta’s Creative Shop
Mullen Lintas appoints Sharon Picardo as Executive Director & Head of Mumbai
Picardo has 22 years of experience as P&L Head and Brand Strategist
Havells’ campaign talks of ‘Wires that don’t catch fire’
The campaign has been conceptualised by Mullen Lintas
Mullen Lintas wins creative mandate for Marico’s Saffola Honey & Saffola Soya
The win was a result of a multi-agency pitch
Future Generali introduces a health insurance you can use 'every day'
The quirky TVC debunks the belief that health insurance is a 'once-in-a-blue-moon' service
Vadilal promises 'quick treat' with Ranveer Singh
Mullen Lintas Delhi has conceived a new campaign for the ice-cream brand
Mullen Lintas Delhi wins creative duties for Vadilal Ice Creams
The agency will be responsible for driving growth objectives and business opportunities in the international markets for Vadilal Ice Creams
AkzoNobel India launches first-ever consumer campaign
The campaign for Dulux Aquatech has been conceived by Mullen Lintas Delhi
‘H for Handwashing’: Inside MullenLowe’s entry for Cannes Lions
Sarvesh Raikar, Regional Creative Officer, Lowe Lintas, sheds light on how the agency roped in author Ruskin Bond for creating Lifebuoy’s popular and purposeful campaign
Mullen Lintas CCO Azazul Haque moves on, says ‘bored’ of traditional ad agencies
Not that I would quit writing or being a part of ad films but I want to know what I don't, says Haque who is tight-lipped about his next move
AkzoNobel unveils new campaign featuring Ronit Roy and Mrunal Thakur
Conceived by Mullen Lintas Delhi, the ‘Dulux Velvet Touch – feels like home’ campaign will be promoted across the brand’s online channels and other offline mediums
KKR awards creative mandate to Mullen Lintas
The creative agency will be responsible for delivering the campaign idea for the latest IPL season
Havells uses social messaging in its 'Hawa badlegi’ campaign for STEALTH BLDC Fan range
The campaign has been conceptualised and created by Mullen Lintas Delhi
Mullen Lintas wins creative duties for ITC’s Fabelle
The agency's Bangalore office will lead the account
Bajaj Almond Drops unveils 'Hair karenge dare' campaign featuring Parineeti Chopra
The campaign has been conceptualized by Mullen Lintas Mumbai
Mullen Lintas is communication partner for creative & social media mandate of FGII
The account will be managed out of the agency’s Mumbai office
Tata Tea Agni celebrates the ‘josh’ and strong determination of people of India
Conceptualised by Mullen Lintas, the campaign portrays real-life stories of three players of Indian women’s hockey team
Mullen Lintas wins creative duties for Ferns N Petals
The agency will be responsible for the brand's strategy and creative output
Havells' campaign for Magnatron water heater showcases impact of 'shower that saves power'
The campaign has been conceptualized by Mullen Lintas Delhi
Mullen Lintas strengthens North India operations with key appointments & elevations
Sunil Singh Manhas & Saumya Baijal have been appointed, and Nisheeth Srivastava & Sarabjit Singh have been elevated to Group Creative Director roles
Mullen Lintas wins creative mandate for Dr. Vaidya’s
The account will be handled from the agency's Mumbai office
HDFC ERGO flags off new campaign for Optima Secure
The campaign by Mullen Lintas India is already live across multiple mediums including outdoor, radio and digital
Tata Tea’s campaign for Chakra Gold Care displays the ‘Tamizh way of care’
The film has been created by Mullen Lintas
LifeCell International appoints Mullen Lintas as creative partner
The account will be managed by Gurgaon office of Mullen Lintas
New match in town: Indian advertising and mental health awareness
From being a taboo topic to being at the centre of discussion in the pandemic era, mental health issues are being seen in a new light by the advertising world, said experts
How IPL suspension will add to adland's woes
Industry watchers note that the suspension of IPL will have a huge impact on ad revenues with brands having to pull back campaigns and the overall market sentiment getting affected
Mullen Lintas bags MFine's creative duties
Mullen Lintas will be tasked to grow loyalty for the brand and build a personal connection with consumers rather than a transactional relationship
Mullen Lintas roped in as brand strategy partner of OKCredit
The account will be serviced from the agency's Bangalore office
Impact Top 30 Under 30 List 2021 showcases industry’s diverse new game-changers
Promising new talent and young entrepreneurs from domains such as design, ad-tech and influencer marketing make it to the coveted list
KJo & Twinkle Khanna banter with each other over ACs & clothes in new Tata CLiQ campaign
By leveraging the topicality of summer, the campaign by Mullen Lintas Mumbai aims to build an umbrella idea for delivering relatable narratives and driving awareness for the brand
Mullen Lintas wins creative mandate for Nature's Essence
The agency has released its maiden campaign for the brand
Dulux Paints’ ‘Dulux Assurance’ campaign promises perfect colour and uniform finish
The campaign has been conceptualized by Mullen Lintas
Mullen Lintas wins creative mandate for AkzoNobel India
The agency will be responsible to deliver on the growth objectives and business opportunities in the Indian subcontinent region
Mullen Lintas Delhi's campaign for Laadli urges you to #ChangeForPositive
The films touch upon numerous issues that have emerged during the ongoing pandemic, including the crisis of healthcare systems, the vulnerability of the elderly, and cyber harassment
Don’t hide dry lips behind a mask, heal them instead, says Himalaya Lip Care
The campaign is conceptualised by Mullen Lintas
Amjad Ali moves on from Mullen Lintas
Ali has been with Lintas since 1995 as an account executive, rising through ranks to become the President
Bajaj Almond Drops’ ad by Mullen Lintas tells women not to be scared of styling hair
The integrated campaign is live across multiple platforms, including television, print, digital and the brand's social media assets
Khimji Jewellers appoints Mullen Lintas as creative agency on record
The agency has crafted a Diwali TVC for the brand that has been just released
Mullen Lintas creates ‘unending loop of creativity’ for Too Yumm
The film is already live across multiple mediums including digital display, TV and social media
Having a partner at the top gives me time to hone my writing skills: Azazul Haque
As part of the Power Sharing series, Azazul Haque, CCO, Mullen Lintas, says sharing the responsibility of leading an agency eases the pressure and helps manage time more efficiently
Yes Bank kicks-off festive season with ‘Khushiyon ki karein Zimmedari se Tayyari’ campaign
The campaign has been created by Mullen Lintas
Mullen Lintas & INS launch initiative to revive economic activity in India
The first phase of the 'Rupaiyyah Hai Pahiya campaign is live in print media