Date-wise News
Philips India Limited, which is slated to become ‘Philips Electronics India Limited’ by the end of next month with the merger of its remaining legal entities, is aiming a higher growth of around 23 per cent in the coming years from the present year-on-year growth of 18-20 per cent.
exchange4media Staff Jun 16, 2005 8:05 AM
Emami Limited, manufacturer of personal, beauty and health care products, has launched India’s first-ever fairness cream for men called “Fair and Handsome”
exchange4media Staff Jun 16, 2005 8:04 AM
Laqshya Media has planned to create specialised divisions for media planning and buying, media ownership business, events and promotions, and retail solutions. According to Satish Singh, COO, Laqshya Media, currently the reasonable figure for the outdoor industry is Rs 1,000 crore annually. The growth rate is at 20 per cent year-on-year.
exchange4media Staff Jun 16, 2005 8:03 AM
The dark Knight is poised to return to the big-screen, and capturing this excitement is Mirinda’s new commercial for the launch of ‘Batman Blast Berry Fusion’. The global ad campaign uses the film’s footage and tries to make the consumer not only use the new product but also provides a varied experience. The launch ad is backed by a 360-degree marketing and promotional campaign.
exchange4media Staff Jun 16, 2005 8:02 AM
Sahara One TV had taken claim of Hungama TV’s COO, Purnendu Bose to join the channel in the same position. And, now it has claimed the marketing head of the channel, Rajeev Chakrabarti, filling the same slot in Hungama TV. Chakrabarti will join Sahara One TV from July 1, 2005.
exchange4media Staff Jun 16, 2005 8:02 AM
Mediaware Infotech, the Mumbai India-based IT solutions provider for the advertising and media industry, has just announced their television deals management module. Television buys today are based on bulk commitments from media buyers.
exchange4media Staff Jun 16, 2005 8:00 AM
Kids’ channels had lined up quite a few offerings for the summers, and May had been the competitive month. However, the channels have seen some good numbers, particularly Cartoon Network and POGO. Harry Potter creating the magic again for these Turner channels.
exchange4media Staff Jun 16, 2005 7:58 AM
The RPG Group has appointed Jitu H Mehta as President of Spencer’s Retail and he will be reporting to Sumantra Banerjee, CEO of the RPG Retail Group. Mehta comes to RPG from Hindustan Lever Ltd, where he was Executive Director, Ice-Cream business.
exchange4media Staff Jun 16, 2005 7:57 AM
Another successful round of case study presentations has completed for Emvies and the judges said that this year has seen some of the most interesting presentation style vis-à-vis previous years. Thirty seven shortlisted entries were presented for Emvies event in two rounds. The entries were for awards to recognise efforts across categories like use of new media, innovation in radio, etc.
exchange4media Staff Jun 16, 2005 7:55 AM
Stocks of television channels, including NDTV and TV18, have performed better on the bourses than some of their moviemaking counterparts such as Balaji Telefilms, Padmalaya Telefilms and campaign Ltd.
exchange4media Staff Jun 16, 2005 7:54 AM
LML Limited has appointed Vyas Giannetti Creative to handle its corporate identity account. The assignment is for adding value to the LML corporate brand and the account is worth around Rs 10 crore.
exchange4media Staff Jun 16, 2005 7:53 AM
Going by the latest NRS and IRS figures, Hindi dailies command a much higher position in terms of readership compared to English. So, why are ad revenues skewed in favour of English publications? While TAM data show that the gap is reducing, media planners attribute the gap to the target market, propensity to spend and brand requirement.
exchange4media Staff Jun 16, 2005 7:52 AM
The Statesman, the oldest English newspaper in Kolkata, has appointed Rediffusion DYR as its new agency. Said Sukrit Ray, General Manager-Advertisement of The Statesman, “The mandate to the new agency is to shake off the myth that the Statesman is old and stodgy and to really leverage the tremendous equity and goodwill the publication still enjoys here.”
exchange4media Staff Jun 16, 2005 7:51 AM
The Ministry of Tourism (MoT) has finalised 15 agencies to take care of its Rs 70-crore advertising responsibilities. The agencies are O&M, Grey Worldwide, Lintas IMAG, Leo Burnett,
exchange4media Staff Jun 16, 2005 7:50 AM
The big position at DNA might finally see an incumbent. It has made a concrete offer to The Times of India’s Gautam Adhikari to join as Chief Editor. While Adhikari is yet to say yes to the DNA offer, it is reliably learnt that the Jains have made a “serious and matching counter-offer” to retain him.
exchange4media Staff Jun 16, 2005 7:49 AM
Zee TV has recently announced that a major chunk of its programming would go back to the traditional Monday to Friday format and now STAR’s ‘Kasautii Zindagi Kay’ too, will work an additional day to lure viewers. If the industry word is anything to go by, STAR would gradually be taking ‘Kahaani Ghar Ghar Kii’ and ‘Kyunki Saas Bhi Kabhi Bahu Thi’ also in the five-day mode. The channels are suddenly looking at the format, but with different reasons.
exchange4media Staff Jun 16, 2005 7:48 AM
“In villages, people have a lot of time to read. Even in cities, they read. Chennai has not become as fast-paced as, say, Mumbai. Print will retain its place in spite of TV. That’s because of the detailing and specialty in our coverage of news. Besides regional news, we do carry our share of local interest content.”
exchange4media Staff Jun 16, 2005 12:00 AM
