Social Panga and AMD launch Onam DVC blending AI with cultural storytelling by sunny

The DVC, rooted in the belief of King Mahabali’s yearly visit, presents a modern take on how AI helps bridge language barriers and connect people

e4m by e4m Staff
Published: Sep 3, 2025 4:49 PM  | 1 min read
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Social Panga and AMD have come together yet again to release a digital Onam ad film. The DVC, inspired by the belief that King Mahabali visits his people each year, is a modern take on how AI can bridge the gap of language barrier.

The campaign is brought to life by The Yellow Shutter Production House, which combines cultural nuances seamlessly with modern technology.

The film not only highlights AMD’s AI capabilities, including tools like Microsoft CoCreator, but also shows how technology can support cultural expression in meaningful ways.

Published On: Sep 3, 2025 4:49 PM