Date-wise News
A1Grand Prix: Can it do a Kerry Packer on Formula1?
FCB Ulka, Lodestar Media begin work on SC Johnson account worth Rs 25 cr
The US-based SC Johnson’s takeover of Karamchand Appliances (All Out) has come as a bounty for FCB Ulka and Lodestar Media because of SC Johnson’s global relationship with FCB. The creative and media business in India is worth Rs 22-25 crore.
International: Google diversifies to challenge rivals
Google is to venture further beyond its core search engine business with an instant messaging and online voice calling service that takes it into greater competition with established telecommunications companies round the world as well as a growing list of rival online services.
Wai Wai instant noodles officially launched in India
Wai Wai instant noodles, the flagship brand of Chaudhary Group of Nepal, has been officially launched in India. The Chaudhary Group of Nepal has tied up with CG Foods to market and distribute the product in India.
Without Ash no ads, who says?
Get real! Do you want to advertise for dreamers or for realists? Nike and Dove are bent on busting the myth that hour-glass bodies get the message across forcefully.
After spouse hunt, Bharat Matrimony now offers job hunt
The Bharat Matrimony Group has ventured into the online recruitment market with the launch of ClickJobs.com. The company’s target is to become the leader in this category in the next two years.
Children’s home video market poised for growth
The children's home entertainment market is booming across the world, but is still nascent in India. Of the estimated Rs 175-200 crore overall home video segment in the country, the children's category could be pegged at just about Rs 10-15 crore.
Airtel celebrates 10 years of mobile telephony with launch of Future Factory
Airtel, the largest mobile service provider in the country, celebrated the 10th anniversary of mobile telephony in India with the launch of a first and unique initiative – Future Factory – to incubate pioneering mobile applications.
BBC stresses on accuracy, citing example of war journalism
BBC World is increasing its focus on the Indian market. Concentrating on the need to be accurate, BBC News South Asia Bureau Editor, Paul Danahar remarked, “It is better to be second than be wrong.”
ItchGuard targets non-users through commercials with a changed tone
ItchGuard’s initial advertisements, simple and straightforward at best, with the protagonist wailing “Hai yeh khujli”, has now given way to research-backed commercials aimed specifically at non-users.
Everest clarifies: We declined to participate in 3 Global presentation
The creative account of 3 Global services has been bagged by O&M and Axiom Optimals and as reported on August 24, the other shortlisted agencies in the fray included Everest, Euro, Ambience and Contract. However, Everest had declined to make any further presentations on this business.
Sun Entertainment Events to launch on September 1; plans UK, Australia foray
Sun Entertainment Events Pvt Ltd, promoted by Sanjeev Mohan Gupta of Dainik Jagran, is seeking to establish itself as a force to reckon with in the entertainment solutions space. The fledgling events company is gearing up become fully operational from September 1.
“The cola wars are not about attacking each other but to keep the cola industry alive”
Punita Lal, Executive Director, Marketing, PepsiCo India, claims Pepsi is clearly the choice of the youth. The company has worked hard to get there, speaking to the youth consistently, single-mindedly and innovatively, and that is “a position we have never vacated”.
Ajay Kapila quits Electrolux
Ajay Kapila, former sales & marketing head of Electrolux India, is packing his bags for Dubai. He is tipped to join consumer electronics major Jumbo as a divisional head.
Indiatimes on a digital overdrive, bounty includes v-blogs, moblogs, IP TV – Whatever!
Come November and Indiatimes will take a huge leap forward in the digital multi-media world through ‘broadband-enabling’ its whole content and launching a host of digital products like v-blog, moblog, broadband tabloid, video on demand, IP TV, an Indian version of Wikipedia and literally making its tagline ‘Whatever!’ a virtual truth.
Singapore firm buys 5% stake in Mid Day
T Rowe Price International of Singapore has picked up close to 5 per cent stake in Mid Day Multimedia. The Mumbai-based media company, at its board meeting today, allotted 21.9 lakh shares to T Rowe through a preferential allotment.
Dainik Bhaskar rolls out nationwide campaign
News houses, too, need their share of attention, and Dainik Bhaskar is in the process of ensuring that it garners a substantial share of it for the next 30 days. The publication has initiated a promotion scheme – ‘Jeeto Rs 5 cr’ – and is promoting it on various channels, in addition to the publication itself.
Zee's Khalsa channel to see light of day by third week of September
Zee’s 24-hour dedicated Punjabi religious channel – Khalsa – is all set for launch on the tube by the second or third week of September, 2005. ETC Network had announced the channel’s launch plan last year.
For channels almost everything is ‘Breaking News’. So what is the news?
It’s a subjective decision taken inside the newsroom, but which has a profound effect on a channel’s image. We are talking about ‘breaking stories’ that are flashed on TV screens ever so frequently. Do we see poor evaluation of news triggered by cutthroat competition for TVRs?
Meeta Bajaj, CEO & Principal Consultant, Coffee Communication Solutions
We are yet to be treated as a real industry; though I feel this is bound to change in time. So while we are very clearly becoming an integral part of any corporates’ organisational system, we still suffer severely as an industry ironically, from poor perception and acceptance.