Manesh Swamy launches FirstAI Consultancy Services
Manesh Swamy launches FirstAI Consultancy Services
Interview News
Saatchi & Saatchi names Leif Stromnes Chief Strategy Officer for ANZ
Leif Stromnes will commence the role in January 2026
Trump signs bill to compel release of more Epstein documents
President attacks Democrats in post on Truth Social after US lawmakers swiftly move bill through Congress
Only 11 Brands Clear 3% Recall in India’s ₹20,000-Crore Digital Video Ad Marketed By OK
These top performers are concentrated in quick commerce, online food delivery, e-commerce, groceries and gaming—categories with high-frequency usage and strong functional cues.
Karan Dua quits OPPO as Head of Brand Marketing
Prior to joining OPPO Dua spent over four years at Royal Enfield
King of Good Times!
Vikram Bahl, CMO of United Breweries, reveals how partnering with the Indian Racing League fuels growth. Discover his insights with IMPACT!
IPO-bound Lenskart’s Rs 100-150 crore multimedia account up for grabs
Lenskart’s duties are currently with Starcom
PKL 11 maintains ad rates with expectations to reach 400 mn viewers
As per industry sources, ad rates have remained unchanged from last season at Rs 1.25 lakh for 10 seconds
PHD appoints Eileen Ooi as Asia Pacific CEO
Eileen Ooi will continue to oversee OMG Malaysia as CEO
Be Unstoppable: Foxtale’s first-ever brand film celebrates woman-power and resilience
Be Unstoppable: Foxtale’s first-ever brand film celebrates woman-power and resilience
Mansha Totla wins top honours at the ‘Reply AI Film Festival’ in Venice
The festival’ saw over 5,000 submissions from filmmakers across the globe
We are democratising experiential marketing: Priyanka Puri, Streax Professional
Priyanka Puri, Sr. VP - Marketing, Hygienic Research Institute (parent company of Streax Professional), spoke to e4m on the brand's new campaign with actor Vaani Kapoor, roping in influencers and more
‘Publicis India wants to be the go-to agency for both legacy brands & young businesses’
Aman Mannan and Shitu Patil, Joint National Creative Directors, Publicis India, talk to e4m about their new roles, the agency’s vision, the trends in the ad industry and more
We’re using Indian talent for global needs: Ajay Yadav, Simplified
Ajay Yadav, the co-founder of Simplified, talks about his vision for the company as a platform for all manner of business models
Print revenue models are weak; Online subscription demands exceptional content: Anant Nath
In an exclusive interview with e4m, Anant Nath, who is the Editor of Caravan, reveals his plan to launch the magazine in multiple other languages
Varun Dhawan reflects the cool & stylish Center Fresh personality: Gunjan Khetan
The Chief Marketing Officer of Perfetti Van Melle India, Gunjan Khetan, deep-dived about Center Fresh's latest 'Aage Badh' campaign, the category's consumer trends, marketing plans and more
‘Our core proposition is flexibility in lending & customer repayment’
In this edition of Pitch BrandTalk, Nalin Jain, CMO, Godrej Capital, focuses on MSMEs as a growth driver, leveraging the legacy of the Godrej Industries Group, the brand's latest campaign & more
'XP&D reflects our dual focus: XP for experiential and D for digital'
Chanda Singh, CEO of XP&D, shares with e4m how the agency seeks to enhance the experience in events and activation, while blending offline to online to offline
Shopsy attracts nearly 70% of its customers from Tier II & III regions: Prathyusha Agarwal
Prathyusha Agarwal, Business Head of Shopsy, speaks about the latest campaign, targeting the value-conscious consumer in Tier II and Tier III cities, growth drivers and more
We are looking at a pretty busy festive season: Vivek Srivatsa, Tata Motors
Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility, Tata.ev, on the EV market’s evolution, shifting marketing strategies, the brand’s take on performance marketing & more
AI won't replace humans or art: Dale Imerman, WPP
Dale Imerman, VP Immersive Technology & AI at WPP, explains how AI will make agencies efficient powerhouses and optimize campaigns, while emphasizing the irreplaceable role of human creativity
A small agency with the right intent can make it to the big league: tgthr co-founders
Aalap Desai and Rahul Vengalil bask in the afterglow of their Glass Lion in the first year of tgthr's inception, a feat that has won them many cheerleaders in the industry, they say
You can’t only rely on performance marketing: Amit Verma, DigitUp
DigitUp founder Amit Verma shares his journey of growth, the way ahead for the company, & more
'Want Birla Opus to be a Rs 10,000 cr company after first 3 years of operation'
Birla Opus CEO Rakshit Hargave and CMO Inderpreet Singh discuss the recent launch of their brand, expansion plans and marketing strategy in a traditionally low-frequency purchase industry
Flipkart’s goal is to provide brands diverse ways to tell stories: Sandeep Karwa
Sandeep Karwa, VP of Flipkart Ads, highlights the platform's innovative ad formats, data-driven insights, and campaign management tools that boost brand performance
60-70% of our marketing budget goes into digital and social media marketing: Erum Kidwai
Erum Kidwai, Senior Vice President & Head - Marketing, Ageas Federal Life Insurance, speaks on their latest campaign, the challenges in working with technology, and more
Our strategic intent is to be an omnichannel player: Vishal Suri, SOTC Travel
In this edition of Pitch BrandTalk, Vishal Suri, Managing Director, SOTC Travel India, speaks on the industry’s recovery post the pandemic, SOTC’s automation & digitisation, and customer-centricity
‘Jist Media uses traditional journalistic rigour and packages it in a digital format’
Rishi Pratim Mukherjee, Co-Founder & CEO, Jist Media, talks about the origin of the company, its mission, challenges, content and monetisation strategy, the road ahead and more
About 20% of our media budget is allocated to digital platforms: Amit Syngle
Amit Syngle, MD & CEO, Asian Paints, discusses the brand's new offering and how the brand is maintaining its position as a market leader
‘Publishers have to discover new revenue streams beyond traditional print subscriptions’
Anant Nath, President of AIM and Executive Publisher of Delhi Press, spoke to e4m on the upcoming edition of the Indian Magazine Congress, the issue of monetisation and much more
‘We have localised Japanese anime & made it relevant to kids in India’
Devika Prabhu, Business Head, Kids and Infotainment, Disney Star, spoke to exchange4media on charting Japanese anime’s contribution to Disney Kids’ ratings
IPL is key for mass media digital penetration: B Thiagarajan
In an interaction with e4m, B Thiagarajan, Managing Director of Blue Star, shares key insights on how the summer, IPL and elections drive demand, the challenges that come with it and more
Ariel’s Share The Load: The idea, inspiration & intent
Mukta Maheshwari, CMO, P&G India, and VP - Fabric Care, along with Josy Paul, Chairman & CCO, BBDO India, share the creative vision behind the latest edition of Ariel’s #ShareTheLoad campaign
'When IPL and elections overlap, brands seize a massive media chance'
In a freewheeling chat, Kartik Smetacek and Rohit Malkani, Chief Creative Officers, L&K Saatchi & Saatchi, spoke about challenges in advertising, creative work during IPL and elections and much more
Consumers are demanding deeper associations with brands they consume: Kartik Mohindra
The Chief Marketing Officer of Pernod Ricard, Kartik Mohindra, spoke to e4m about the brand’s association with Fashion NXT festival and the need for alco-bev brands to do experiential marketing
INS backs ISEC, says advertisers’ money precious
In a chat with e4m, INS President Rakesh Sharma said changes in audience classification systems carry significant weight for publishers and advertisers, and that he hoped the IRS was conducted soon
‘There’s an increasing propensity among Indian consumers for mindful indulgence’
In this conversation, Sravani Babu, Associate Director & Category Lead - Quaker, PepsiCo India, shares the motivation behind Quaker’s portfolio expansion, customer behavioural insights and much more
Our aim is to build & engage with fan communities in India: Murtuza Madraswala, NBA
Murtuza Madraswala, Head of Marketing, NBA India, talks about their ‘Nets for Change’ campaign, the sports league’s strategy for India, and more
2024 will be a growth year for IPL: Ashwin Padmanabhan
At the release of GroupM’s This Year Next Year report, Ashwin Padmanabhan, President - Investments, Trading & Partnerships, said elections will bring in SME advertisers and not just large brands
We're talking ROI, not just price when it comes to cricket: Ajit Varghese, Disney Star
Ajit Varghese, Head – Network Advertising Sales, Disney Star, shares his optimism for TV as a medium and talks about the various innovations the broadcaster has in store for IPL 2024
Car no longer a transport machine but a lifestyle device: Lavanya Wadgaonkar
Wadgaonkar, Global VP-Communications & Global DEI Champion at Nissan, spoke exclusively to e4m on the challenges and opportunities in crafting communication strategies for the automotive industry
Tech, transformation of production & commerce content key bets for 2024: Karthik Nagarajan
In conversation with exchange4media, Karthik Nagarajan, the CEO of Hogarth India shared his journey at the WPP content experience company, the focus areas for the new year and much more
Meta looks to AI and India for future growth: Arun Srinivas
The Head of Meta Ads India spoke about AI being central to the company, the consumer engagement space and why India is a huge part of its future plans
We are constantly in innovation and expansion mode: Arjun Ranga, Cycle Pure Agarbatti
In a chat with exchange4media, the MD of incense brand Cycle Pure Agarbatti spoke about their recent World Cup campaign, the festive season and more
Myntra wants to double down on the Gen-Z cohort: Sunder Balasubramanian
Balasubramanian, Chief Marketing Officer, Myntra, shares his insights on the latest edition of Myntra EORS-19, leveraging the association with the creator ecosystem and more
Rajdeepak’s new role is all about elevating the Groupe’s creative agenda: Anupriya Acharya
Acharya, SA CEO of Publicis Groupe, & Rajdeepak Das, CCO Publicis Groupe SA, and Chairman, Leo Burnett, SA, share how the year has been for the agency, their commitment to being future-ready & more
Maruti Suzuki's overall ad spends have been higher than before: Shashank Srivastava
Srivastava, Senior Exec Director, Maruti Suzuki, shares how the brand’s festive season growth numbers are at par with the industry, surpassing the 1-million mark in sales for the first time & more
Our subscriber base is growing by 50% YoY: Aditya Pittie, MD, IN10 Media Network
In a chat with e4m, Pittie discusses adding more TV channels to the broadcast business, going regional, marketing strategies and more
Expect India to be in our top five markets in the next three years: Eileen Kiernan
The Global CEO of IPG Mediabrands speaks exclusively to e4m Editor Naziya Alvi Rahman during her first visit to India
Awareness on clean labels still lacks in Indian market: Bharat Bhalla, Yu Foodlabs
Featuring on D2C Revolution, Bhalla spoke about Yu Foodlabs’ objective, challenges and consumer behavior shifts in the ready-to-eat industry
Strategic use of OOH this festive season is a game-changer: Ankur Garg, Rapport India
Garg of Rapport India shared his hopes for the OOH industry that has impressively navigated the pandemic effects, his insights on the 'Megh Santoor' campaign for Taj Mahal Tea and more
Well-rounded approach fuelled our success in FMCG: Vineeth Viswambharan, Adani Wilmar
Vineeth Viswambharan, Associate Vice President – Marketing & Sales, AWL, spoke to e4m on the company’s marketing success story, advertising spends, expansion plans and more
‘Lay’s wanted to end the year strong; who better than Dhoni to finish a game?'
In a conversation with e4m, Saumya Rathor, Category Lead – Potato Chips, PepsiCo India discusses the company's latest campaign, consumer sentiments, and more
'Non-branded content is emerging as a key strategy for brand building'
Teresa Barreira – CMO, Publicis Sapient talks about people-centric marketing, the change in the marketing landscape and India's role in the same
Media mix for Zoya’s latest jewellery collection is mostly digital and print: Ajoy Chawla
Chawla, CEO of Titan’s jewellery division, spoke about the brand's latest collection, media mix, festive expectations and more
'Bisleri’s Vedica is a premium brand for discerning consumers'
At the launch of 'Vedica Himalayan Sparkling Water', Bisleri International's Vice Chairperson Jayanti Khan Chauhan & CEO Angelo George spoke about the company's expansion plans, growth targets & more
Our approach is always audience-centric rather than media-agnostic: Rajiv Rajagopal
Rajagopal, Head of Client Development & Engagement, Finecast India, discusses why brands are more attracted to CTV & addressable TV
Every Indian has the opportunity to contribute to a better future: Anil Antony
Antony, BJP national secretary, spoke at the e4m Top 50 Party Spokespersons conference, shedding light on how party representatives can bolster trust among viewers
ICC investment is helping us increase focus on Indian market: Santosh Kumar, Booking.com
Santosh Kumar, Country Manager for Indian Subcontinent & Indonesia at Booking.com, spoke to exchange4media on the sidelines of their ICC World Cup campaign launch
Levi's delights customers with marketing efforts through multiple touchpoints: Amisha Jain
Jain, SVP & MD - South Asia, Middle East & Africa at Levi Strauss & Co. tells us about the brand's association with on-ground events, marketing strategies, Deepika Padukone connection and more
‘Health & Glow to focus on personalisation & innovation’
Venkataramani K, CEO of Health & Glow, shares plans for the festive season, the desire to grow the omni-channel experience and more
‘Through our Nothing Like Duroflex campaign, we want to upgrade the way India sleeps’
Duroflex CMO Smita Muraraka talks about their new campaign with Alia Bhatt
Business in July-August this year will be in line with 2019: Ajay Gupte, Wavemaker
Gupte, CEO, Wavemaker South Asia, talks about the resilience the agency has shown in these tough times. From retaining key accounts to winning new ones, Wavemaker India has kept it going
'Integrated communication, action & forward-thinking are 3 pillars of dentsu Smart City'
dentsu international Media Brands COO Haresh Nayak & Indeed Smart City VP & Smart City specialist Ajay Singh share how agency capabilities are being added on to for a robust business model
How beauty tech sits pretty at the core of L’Oréal's brand action
L’Oréal India Chief Digital Officer Anil Chilla elaborates on the beauty brand’s heightened focus on technology and digital aspects in the new-age beauty business
'QYOU & Chtrbox share similar outlooks when it comes to team culture, values & the future'
Chtrbox CEO Pranay Swarup and COO Julie Kriegshaber talk about gearing up for the company's next phase of spontaneous growth in association with QYOU
'TCS aims to aid marathoners with better tech and moral support'
TCS Head - Global Sports Sponsorship Michelle Doti Taylor talks about their association with the event in detail & how they are helping the organisers make better use of the data
vivo wants fans to celebrate 'Beautiful Moments' of UEFA EURO 2020: Nipun Marya
Vivo India Head of Marketing Strategy Nipun Marya talks about the brand’s association with UEFA Euro and international campaign 'To Beautiful Moments'
'HRX will explore offline retail opportunities after the pandemic'
HRX's Co-founder & CEO Afsar Zaidi and Head Marketing & Operations Pallavi Barman discuss the brand's foray into bespoke range of fitness equipment
Influencer & brand are in charge of the decision: ASCI's Manisha Kapoor on new guidelines
ASCI Secretary-General Manisha Kapoor addresses all the FAQs of the Influencer Guidelines and the process behind the formulation of the rules
2021 will be a marquee year for Pizza Hut: Neha
Ahead of Pizza Hut's 25th anniversary in India, CMO Neha lets us in on the brand's plans for digitization, store expansion, product innovation and market strategy
Unacademy suspends IPL campaign; will return with refreshed version if league restarts
CMO Karan Shroff added the brand may also consider tweaking the ads if the league returns in September-October as speculated
'We want to give our learners a personalised & hands-on experience through live sessions'
Hero Vired Head of Programs and Marketing Sushma Bharath shares that the marketing mix for campaigns will always be digital-first but they would like to venture out into traditional mediums also
Eat.fit bats in IPL with digital-first marketing plan featuring RCB’s Devdutt Paddikal
Eat.fit Co-founder Ankit Nagori said that since cricket and ordering-in have a strong connection, the company secured 5% of total revenue for cricketing events to leverage this opportunity
'Our campaign shows relevance of upskilling, a necessary step towards career progression'
Great Learning CMO Aparna Mahesh said that Virat Kohli works perfectly as the face of the brand & the campaign because he embodies this trait of continuously upskilling at the core of his personality
'Upstox’s commitment to ethics makes it a great partner for IPL'
Upstox Co-founder Kavitha Subramanian noted that the IPL campaign tries to create a message for youth to take their finances seriously & realise that the process is not as complicated as it seems
We will spend 30-35% of our overall marketing budget during IPL: Ashish Mishra, ACKO
The brand will launch a 360-degree integrated campaign with Arshad Warsi as its face
Our objective is to have a universe of influencers: Kunal Kishore Sinha, ClanConnect
COO Sinha explains how the AI-powered influencer management platform generates algorithms to meet brands' requirements around several touchpoints like follower count, location, engagement rate, etc.
TV news should be measured on metrics of accuracy, independence & depth: Peter Mukerjea
Former Star CEO Mukerjea shares his thoughts on working with the best in the TV industry, reasons why he recommended Uday Shankar as his successor and the amount Star paid to Amitabh Bachchan for KBC
'Need to connect with customers on a human level is more important now than ever before'
Chad Pearce, Vice President Marketing, APAC, Zendesk, discusses the impact of the pandemic on customer behaviour, marketing initiatives in Indian & APAC market and more
We believe this change can help in bringing more investments: Avinash Pandey
In a chat with e4m, Pandey, CEO of ABP Network, discusses the brand's new focus areas, shift in viewer's preferences, journalism and news in times of the global health crisis and more
Moray MacLennan to be Group CEO of M&C Saatchi PLC
The elevation comes after the agency's founders Jeremy Sinclair, David Kershaw and Bill Muirhead announced their plans to depart
'MX Player has been growing significantly month-on-month when it comes to ad revenue'
In a chat with e4m, Viraj Jit Singh, Head of Revenue at MX Player, gives us an insight into everything that makes the platform a great choice for the advertisers
John Steedman bids adieu to WPP after 45 years
Steedman steps down as executive director and chief operating officer with the holding company
'Britannia Dairy witnessed overall growth of 300%+ through e-commerce during lockdown'
Gunjan Shah, CCO, Britannia Industries, speaks about the FMCG brand's digital campaign, COVID-19 impact on the sector, growth in the snacking category and more
Hyundai has witnessed a growth of 20% YoY in August: Tarun Garg, HMIL
Garg, Director- Sales, Marketing & Service, HMIL discusses what the normal means for the brand, its new challenges and more
COVID has expedited the brand journey into gaming, esports: Sidharth Kedia, Nodwin Gaming
Kedia, CEO of Nodwin Gaming, talks about the growth of esports during the lockdown, OTT as a competitor, IPL, brand associations, future of online gaming, esports sector, and more
Tata Tea’s I-Day campaign highlights our regional expertise: Puneet Das
Puneet Das, Vice President Marketing - Beverages India at Tata Consumer Products on the campaign, Tata Tea’s focus on social issues, tea industry during the lockdown and more
‘There has never been a better time than now for women to ascend into leadership roles’
Gauri Sagar Kohli, Director-Luxury, PR Pundit, speaks on being part of the Women Achievers Awards 2020, role of women in restructuring the industry and more
In many ways, isolation has brought the agency closer: Ranjit Raina, Geometry Encompass
In today's edition of e4m Creative Zone, we speak to Ranjit Raina, CEO, Geometry Encompass on working on a virtual engagement for the first time, fostering creativity remotely and more
Players have been cautious in this period: Sameer Barde, The Online Rummy Federation
Sameer Barde, CEO, The Online Rummy Federation says regulating the industry will bring in stability which will help industry investments and scale
IPL will be the biggest game changer for ad industry now: Prateek Bhardwaj, Lowe Lintas
In today's edition of e4m Creative Zone, we speak to Prateek Bhardwaj, CCO Lowe Lintas on creativity in adversity, anticipated positive momentum post IPL and more
We should be cognizant as communicators: Pallavi Chakravarti, Taproot Dentsu
In today's e4m Creative Zone, Chakravarti, Executive Creative Director, Taproot Dentsu, shares ad production hacks during the lockdown and how remote shooting has made casting more diverse
We are witnessing downloads to the tune of half a million every hr: Farid Ahsan, ShareChat
Co-founder Farid Ahsan says ShareChat’s biggest focus now is on driving good performance advertisements and solutions for brands
A good communicator identifies and creates opportunities: Shonali Chakravarty
Chakravarty, Head of Communications, APAC at Lenovo’s Data Center Group talks about her 'to-do' list as the new APAC Head, challenges to communicators operating in diverse geographies and more
Communication firms should be focused on their expertise & results: Atul Ahluwalia
Atul Ahluwalia, Founding Partner at First Partners talks about the journey of his entrepreneurial venture, lessons learnt, future plans and more
Empathy is the hallmark of PR: Neha Mehrotra, Avian WE
Mehrotra, the Executive Vice President, Avian WE, opens up about her journey, learnings, views on empathy & women leadership in PR, COVID and more
'Intent, Content & Consumer are the key elements of successful virtual conference'
Fonseca ,Head of Communications, ŠKODA AUTO Volkswagen India Pvt Ltd talks about dealing with the corona crisis, technological innovations, the success of the first virtual conference and more
Discovery as a brand stands for trust & credibility across India: Issac John
In a conversation with e4m, Issac John, Business Head- Digital (South Asia), Discovery, spoke about the channel’s OTT platform, Discovery+ and the importance of vernacular market in India
WhatsApp has been a lifeline to many during this lockdown: Avinash Pant, Facebook India
Avinash Pant, Director - Marketing at Facebook India, shares insights on WhatsApp’s first India campaign, user data safety, India as a market and more
Retail likely to see biggest metamorphosis in the pandemic: Ranjani Krishnaswamy, Titan Co
Ranjani Krishnaswamy, General Manager – Marketing, Jewellery Division, Titan Company Ltd., shares insights into the latest campaign from Tanishq, leveraging digital, the post-COVID future and more
'This is the moment for PR & Communications to shine, and reset strategies’
Vasisht, Corporate Communications & Public Relations Leader talks on her journey, women leadership, value gap in the system, opportunities and challenges created by Coronavirus, paradigm shift & more
Focus on not only communicating effectively but also listening actively: Anupama Chopra
Anupama, VP at TATA Teleservices, talks about her professional journey, key learnings across domains, initiatives by TATA Teleservices and more
Consumers to be comfortable with online purchases even after lockdown: Kenneth Pao, Criteo
Kenneth Pao, Executive Managing Director, Asia-Pacific at Criteo, says with social distancing economy going to be the new normal, marketers must focus on messages acknowledging consumers' new reality
We thought Young Turks would last 13 weeks but it took on a life of its own: Shereen Bhan
Bhan, Managing Editor, CNBC-TV18, talks to e4m about Young Turks completing 18 years, changing dynamics of the newsroom in the wake of COVID pandemic and more
Bengal is on a growth trajectory in terms of viewership & news consumption: Avinash Pandey
As ABP Ananda celebrates their 15th anniversary, Avinash Pandey, CEO, ABP News Network, talks to e4m about Bengal as a market, the growth story of ABP Ananda and more
Communication from the heart will make a difference in digital world: Piyali Reddy
Reddy, Head - Corporate Communications at Axis Bank, talks on how the bank is dealing with the COVID crisis, leveraging digital, importance of corporate communication teams and more
'Engage frequently, communicate with empathy & dismiss fake info during this tough time'
Purnima S Mohanty, Director - Communications, Microsoft India, talks on challenges & opportunities created by coronavirus, her contribution as a woman leader, paradigm shift in communications & more
Success of #HOMETEAMHERO shows adidas is in sync with consumer needs: Manish Sapra
Sapra, Senior Brand Director, adidas India, speaks to e4m about the brand’s strategy to leverage the digital approach & e-retail amid the lockdown
It's time for brands to be salient, but not silent: Arun Narayan, Titan
Narayan, AVP Category, Marketing & Retail, Tanishq, Titan Company Limited, reveals that the brand is witnessing pent-up demand and has received bookings even during the strict country-wide lockdown
Our approach is to not cut but optimise marketing spends: Smita Murarka, Duroflex
Murarka, VP - Marketing, Duroflex, feels that OTT, Social and Influencer Marketing will become more important ways of reaching out to the consumer, as we go forward
Empathetic & authentic communication will take centre stage now: Ophira Bhatia, Mondelēz
In a chat with exchange4media, Ophira Bhatia, Director, Corporate & Government Affairs, India - Mondelēz International, spoke about the coronavirus crisis, leveraging digital media, and more
The time has come for the TV industry to come together and collaborate: Ashish Sehgal
On today's 'Beating All Odds', Ashish Sehgal, Chief Growth Officer, Advertisement Revenue, ZEEL, speaks with Naziya Alvi Rahman, Editor, e4m
If anything, this crisis has put the spotlight back on trust: Nikhil Rungta
Nikhil Rungta, Country Manager, Verizon Media, believes that brands will need a form of ‘immunity marketing’ to strengthen their relationship with consumers in the coming months
We expect alcohol demand to pick up, but gradually: Vineet Agrawal, Jack Daniel’s India
Agrawal, Marketing & Commercial Director, India, Brown-Forman Worldwide LLC (known for Jack Daniel's) feels marketers need to understand what consumers need and don’t need from brands right now
We’ll look back & say insurance penetration grew due to COVID: Sarbvir Singh, Policybazaar
In today’s segment of ‘Beating All Odds’, Sarbvir Singh, CEO of Policybazaar, speaks to Impact's Neeta Nair
India is an important market from a theatrical standpoint: Sangeetha Aiyer
Sangeetha Aiyer, Head Of Marketing, NBCUniversal India, talks about a hybrid model of film releases that have emerged out of the COVID-19 crisis, marketing of films during the crisis and more
Bonn believes in persistent innovation in the health category: Amrinder Singh
Singh, Director, Bonn Group, speaks about the group’s foray into the healthy bread segment and its launch amidst the COVID-19 lockdown
ABP News Pitch BrandTalk: Compromise on opportunities to ensure liquidity: Arjun Ranga
Ranga, MD of Cycle Pure Agarbathies, spoke about the brand’s 72-year-old legacy, strategies to stay afloat in the pandemic and more in the webinar ‘Keeping The Faith Alive Amidst Covid-19’
Print product in India is not going away for many more years: Sivakumar Sundaram
Sivakumar Sundaram, Chairman of the Executive Committee of BCCL, says over 90% of their patrons prefer the print version of the newspaper, however, the e-paper is an interim substitute
Our key communication aim will be to rebuild passenger confidence: Rashmi Soni, Vistara
Rashmi Soni, VP & Head of Corporate Communications, Vistara, talks about how the company is dealing with the COVID-19 crisis, leveraging digital and the paradigm shift in communication post-COVID
In tough times like these, brands must show consumers can trust them: Arijeet Talapatra
Arijeet Talapatra, CEO, Transsion India, talks about the way forward for the global premium smartphone brand, Tecno
Content strategy could take a new turn post lockdown: Goldie Behl
Behl, Indian filmmaker & TV producer, speaks about the impact of the lockdown on content production, the shift from traditional filmmaking & TV production to OTT content making, and more
Marketing during a crisis increases a brand’s sales: Sandeep Balani, Outbrain India
Sandeep Balani, Head of India at Outbrain, speaks about key takeaways from the impact of the COVID-19 pandemic on the industry
'Vocal for Local' will work for regional print media now: Girish Agarwal, Dainik Bhaskar
With IRS figures showing Dainik Bhaskar on a growth trajectory, Agarwal, Promoter-Director of the Group, talks about the brand’s success story, changing dynamics of newspaper readership and more
There is no better instrument than communication during a crisis: Shalini Singh
Singh, Chief – Corporate Communications and Sustainability, speaks about her journey, initiatives by Tata Power, opportunities and challenges presented by Covid-19, women leadership and more
Companies will have to rethink customer engagement strategies: Rajesh Jain
Rajesh Jain, Founder & Managing Director, Netcore Solutions, talks about the upcoming MarTech trends and how companies can best leverage them
The lockdown has been an inflexion point for marketers and brands: Rohini Saldanha
Saldanha, Director, Corporate Communications - South Asia at Wunderman Thompson, talks about her journey, female leadership, as well as challenges and opportunities in times of COVID-19
There are no restrictions in the way we can tell stories: Ridhima Lulla, Eros Group
Lulla, the chief content officer of Eros Group, talks to e4m about creating a web series during the lockdown, the challenges they faced as a team and plans for more original content in the future
Possibilities are endless, but brands should keep looking at probabilities: Rahul Agarwal
At e4m e-Conclave 2020, Agarwal, MD & CEO of Lenovo India, discusses with Dr Annurag Batra whether the pandemic has made brands more agile
Digital media will drive the narration; keep an eye on it: Paresh Chaudhry
Chaudhry, Group President, Corporate Brand Custodian at Adani Group talks about dealing with the corona crisis, leveraging the digital approach, charting the future of communication and more
Sail through COVID times with compassion: Mukesh Kharbanda, Fuzion PR
Kharbanda, Managing Director, Fuzion PR Pvt Ltd, talks about his journey, how COVID-19 has impacted the communication industry, tackling the crisis and more
As an industry, we will be back in a bigger & more substantial way: Pawan Jailkhani
In today's edition of 'Beating All Odds', Pawan Jailkhani, Chief Revenue Officer of 9X Media, speaks with Naziya Alvi Rahman, Editor of e4m
I stay away from brands that are tone-deaf to the current scenario: Jose Covaco
Although he refuses to call himself an influencer, Covaco finds himself sought after by many brands largely because of his humorous take on things that resonate with the average Indian consumer
‘Post COVID, 100% of marketers will want to invest in digital strategy'
In this edition of 'Beating All Odds', Hareesh Tibrewala and Sanjay Mehta, Joint CEOs - Mirum India, speaks to exchange4media Editor Naziya Alvi Rahman
Communication is the lifeline in these times: Deepshikha Dharmaraj, Genesis BCW
Deepshikha Dharmaraj, CEO of Genesis BCW, talks about her journey, the importance of communication in turbulent times, women's leadership and the outlook for the post-COVID world
Manorama Max has grown independently from television: PR Satheesh, MMTV
Satheesh, COO of MMTV speaks to e4m about the growth of group’s OTT platform Manorama Max, challenges that lay ahead for the network and plans for the industry post COVID-19
Influencers are considered to be the ‘face next door’ by brands: Nagesh Banga, BIGO LIVE
Nagesh Banga, Deputy Country Manager, BIGO LIVE, talks about plans to make the app as localized as possible to cater to the growing demand for social media platforms in India today
Brands that stay authentic, empathetic & purposeful will emerge stronger: Sunayna Malik
Malik, Managing Director, India & Senior Vice President, APAC, Archetype shares her journey, the importance of communication during COVID, challenges to women leadership, value gap and more
'We work as a team and help each other out for our stories'
In today's edition of our First Responders series, we feature Diwakar Sharma, Senior Correspondent - Crime, Mid-Day, who speaks about his experience covering the pandemic
#HappyAtHome's first edition saw 6 million unique views in one weekend, says Gunjan Arya
Gunjan Arya, CEO of OML India, talks about bringing their most successful on-ground event, Bacardi NH7 Weekender to stuck at home consumers with the #HappyAtHome edition
Brand choice will be defined by meaningfulness of brands in consumers' lives: Rana Barua
In today's edition of 'Beating All Odds', Rana Barua, Group CEO, Havas Group India, speaks with Naziya Alvi Rahman, Editor of exchange4media
'Empathetic & authentic communication that connects with people must be in focus'
Deepa Sasidharan, Head-Corporate Communications India, Continental, talks about her journey in the industry, value gap and gender biases in the system and the crisis faced by the automotive industry
'Covering news from home is more challenging than going on the field'
In today's edition of the First Responders, we feature News18 India’s Bhopal Bureau Chief, Manoj Sharma who talks about his experience covering the pandemic
It is important to be optimistic, smart & cautious while planning businesses: Sunil Lulla
In today's edition of 'Beating All Odds', Sunil Lulla, CEO, BARC India, speaks with Naziya Alvi Rahman, Editor of exchange4media
'Combined community action with technical infrastructure needed to deal with COVID-19'
Chetan Mahajan, Founder & CEO of The Mavericks, speaks to e4m about the role of leadership in taking up green initiatives, the impact of COVID-19 on media & brand marketing industry and more
‘Face facts, acknowledge fears, but also build credible hope’
In this edition of ‘Beating All Odds’, Jyoti Bansal, Chief Executive Officer of PHD India, speaks to exchange4media Editor Naziya Alvi Rahman
Walking the talk, being authentic in thought & action are my mantra: Kiran R Chaudhury
Chaudhury, Co-founder & Joint MD at 80 dB Communications, says the PR sector will need to reset to newer opportunities in digital and invest in the quality of storytelling
Why Arnab Goswami resigned from The Editors Guild of India
Goswami pointed out that the guild failed to take a stand on fake news reported by certain news outlets
Right now digital is the go-to medium for audiences: Srinivasu Allaphan, JK Tyre
Srinivasu Allaphan, Director of Sales & Marketing, JK Tyre & Industries, tells us more about their latest campaign on social distancing, product launches and leveraging digital media to stay relevant