`Date-wise News`

Sony set to launch English movie channel ‘PIX’ in March/April

SET is all geared to add an English movie channel called PIX, and the official launch will be announced on February 23, 2006. The channel’s Business Head, Sunder Aaron, would report to SET COO, N P Singh.

Noor Fathima Warsia Feb 20, 2006 11:09 AM

Race for Amar Ujala control hots up

The battle for control of the Hindi newspaper Amar Ujala, between majority shareholder Atul Maheshwari and minority partner Ajai Agarwal, has reached a crescendo with allegations that the Zee-Bhaskar combine has struck a secret deal with the minority promoter of the paper to take over management control.

exchange4media Staff Feb 20, 2006 8:30 AM

Starbucks to spell out India plans soon

Starbucks, world's leading fine coffee-cafe chain, which has around 10,000 stores all over the globe, is expected to announce its India foray plans within the next few weeks.

exchange4media Staff Feb 20, 2006 8:26 AM

“Government regulations are the only deterrent in the development of OOH"

Indrajit Sen, President, Primesite, however, is optimistic about this medium as mindsets have begun to change with more and more people spending more time outside, making the environment absolutely ready for OOH.

exchange4media Staff Feb 20, 2006 8:25 AM

Monsterindia.com revamps website, makes it more user-friendly

In order to enhance the experience of the job seekers in their quest to find their dream job, Monsterindia.com has revamped its website with effect from February 20.

exchange4media Staff Feb 20, 2006 8:24 AM

Animax adds three new shows to its content line-up for teens

Animax, the first anime channel in India, is introducing three new shows for teenagers. While two shows – ‘GameMax’ and ‘JC, the Ninja Girl’ – launched on February 18 and 19, respectively, ‘Ranma ½’ launches on February 23. At present, no marketing initiative has been planned for the shows.

exchange4media Mumbai Bureau Feb 20, 2006 8:22 AM

Accord Outdoor goes to town with Colgate MaxFresh

Colgate’s MaxFresh has been consuming considerable media space to promote ‘cooling crystals’ in the new brand. The media plan for MaxFresh was divided between electronic media and outdoor and Colgate assigned the project to Accord Outdoor for all its OOH needs.

Noor Fathima Warsia Feb 20, 2006 8:21 AM

Whistling Woods International out to train new generation of radio professionals

Whistling Woods International, promoted by Mukta Arts Ltd and Film City, is set to be Asia’s largest film, television, animation and media arts studies institute. The Institute is now in the process of starting a radio broadcasting programme.

exchange4media Staff Feb 20, 2006 8:18 AM

SaharaOne Motion Pictures opts for a game of chance for ‘Malamaal Weekly’

SaharaOne Motion Pictures has adopted a unique marketing initiative for its forthcoming film, ‘Malamaal Weekly’, revolving around the theme of lottery. Invites sent to mediapersons and celebrities gave them a chance to play the game of chance. Cine goers, too, will get the opportunity to win Rs 1.25 lakh.

exchange4media Staff Feb 20, 2006 8:17 AM

Two-wheelers ad spends in Print plummeted by 14% in 2005: AdEx study

The maximum ad spends last year in the two-wheeler category was by motorbikes, Bajaj Discover DTS-I being the most advertised brand. The north zone cornered the maximum share of ad spend by this category.

exchange4media Staff Feb 20, 2006 8:16 AM

Motorola unfurls its first Indian TVC, targets the mass market

Motorola has come out with its first Indian TVC with the launch of its C-139 phone. The TVC is in keeping with Motorola’s strategy to tap the mass market and look at bringing first time cellphone users into its fold. The target audience is mainly tradesmen or labourers, who are looking for an affordable colour phone.

exchange4media Staff Feb 20, 2006 8:15 AM

MPG bags media duties of PDL consumer durables brands; spend put at Rs 10 crore

MPG has bagged the media duties of Kerala-based consumer durables company PDL Electronics India, estimated to be worth Rs 10 crore. PDL will launch its televisions, audio and video products, DVDs, air-conditioners and home appliances in April or May this year.

exchange4media Staff Feb 20, 2006 8:14 AM

AIR DG Brijeshwar Singh elected vice-president of CBA; AIR, DD bag EU-India Media Award

All India Radio has much to cheer. The public broadcaster has bagged the prestigious EU-India Media Award, while its Director General, Brijeshwar Singh, has been appointed elected Vice-President of Commonwealth Broadcasting Association (CBA).

Vinod Behl Feb 20, 2006 8:13 AM

Satellite broadcasting forum asks government to implement Open Sky Policy

India’s satellite broadcasting and telecommunications industry has appealed to the government to implement the TRAI-based recommendation for ‘Open Skies’ satellite services policy for DTH and VSAT operators similar to that available to ISPs.

exchange4media Staff Feb 20, 2006 8:12 AM

What do the opening numbers for Times Now say?

The opening numbers of Times Now are here, and with that comes the first set of ranking of the suddenly populated English news genre. The first week hasn’t given the urban skewed English news channel much, but media experts are still optimistic – of Times Now and the English news genre.

Noor Fathima Warsia Feb 20, 2006 8:11 AM