IRS 2006: DNA makes its mark in Mumbai
The first results of the war that occupied most of media space in Mumbai last year is out. Print was never seen as a hotter segment and a media battle of the kind wasn't seen in ages. Following the efforts, strategies and moves of media giants like Bennett, Coleman & Co. Ltd (BCCL), Hindustan Times and Diligent Media (the Zee-Bhaskar combine) to lure the Mumbai reader, Indian Readership Survey (IRS) 2006