Media Transasia to launch ‘Travel + Leisure’ in second half of the year
Media Transasia has acquired the licence from American Express Publishing to launch their magazine, ‘Travel + Leisure’, in India by the second half of this year. Payal Kohli, former ‘Cosmopolitan’ Editor, has been appointed Editor of the new magazine.
Media Transasia has acquired the licence from the American Express Publishing Corporation to launch their magazine, ‘Travel + Leisure’, in India by the second half of this year. The magazine, which will be titled, ‘Travel + Leisure South Asia’, will mark American Express Publishing’s foray in the region and will be its sixth international edition. Payal Kohli, former Editor of ‘Cosmopolitan’, has been appointed Editor of the new magazine.
Media Transasia already has a magazine dedicated to the travel space called ‘Discover India’. On the rationale behind coming up with another travel title, Xavier Collaco, President, Media Transasia, said, “‘Discover India’ is India’s oldest travel magazine, which has created a tremendous name for itself as the authoritative source on travel in India. The challenge for us is to really create a category that will focus not only on travel but also on the lifestyle behind the traveler. Editorially, therefore, the approach and the thrust of the magazine is quite different from that of a standard travel magazine.”
Collaco added that the South Asian economies were now booming and consumers throughout the region continued to increase their spending on travel and other lifestyle-related purchases. “This is an exceptional time for us to deliver Travel + Leisure’s relevant, high-quality content to readers in South Asia and to solidify our presence in such an attractive market,” he said.
The 150-page monthly will target the 22-45 age group and will be distributed in India, Sri Lanka, Bangladesh, Nepal, Maldives, Pakistan and Bhutan. The cover price is yet to be decided.
Elaborating on the content of the magazine, Piyush Sharma, Associate Publisher and CEO, ‘Travel + Leisure South Asia’, said, “The editorial strategy would follow the ‘think global, act local’ philosophy. The templates, design, layout, and broad content strategy will be kept global while the actual micro content would be from the Indian and the South Asian perspective.”
