Date-wise News
International: Sorrell: junk food ads will go online
International: $120 Mil. Olympic Committee Eyes 4
ECO India announces the winners of nationwide Energy Conservation contest
The Earth Communications Office-India Association (ECO India) has announced the names of the three winners of the third annual nationwide Energy Conservation contest. The contest this year has been supported by exchange4media.com as the online partner and Kodak and Reliance Infocomm as the prize sponsors.
Khaitan Electricals forays into retail space
Big B-starrer ‘Baabul’ seeks to reach out to the wired generation
The film might be dealing with the age-old issue of widow remarriage, but the people behind Amitabh Bachchan, Rani Mukherjee starrer ‘Baabul’ are sparing no efforts to connect with today’s youth. The movie has tied up with Hungama and Mauj Telecom to launch online and mobile multiplayer games as part of the promotion initiative.
Spikes Awards 2007 calls for entries, launches interactive portal
The call for entries for Spikes Awards 2007, stated to be the region’s most ‘Annoyingly Hard to Win’ creative awards, has begun. This time an interactive portal has been created dedicated to the Asian Advertising Awards to be held in Bali from April 25-27, 2007. Those interested in taking part can do so by visiting the portal, Mediaspikes.com.
MTV Networks expands in Asia, launches MTV and Nick in Pakistan
“The challenge is to make tea a relevant beverage for the out-of-home segment”
Sangeeta Talwar, Executive Director-Marketing, who heads the branded business of Tata Tea, says that due to lifestyle changes more and more people are spending time out of home and tea is not exactly seen as a beverage on the move. This is the main area that Tata Tea wants to address by developing superior formats and value.