Starcom has bagged the media duties of Future Group, formerly known as Pantaloon Retail. The current ad spends of the business is pegged at upwards of Rs 40 crore. The incumbent on the business is Carat Media.
At long last, Google radio is live. Actually, it's not called Google radio -- it's Google Audio, a better fit with its any-platform sort of approach to the medium. Using Google Audio, advertisers can target their buys by location, station type, day of the week and time of day and online verification will tell advertisers exactly when those ads ran.
Coca-Cola Co. elevated Muhtar Kent to president-chief operating officer Dec. 7, effective immediately, fueling speculation that Mary Minnick, president-marketing, strategy and innovation, likely would leave the marketer. Mr. Kent assumes the No. 2 executive post left vacant by Steve Heyer in June 2004.
India has joined the elite club of countries having more than 100 million GSM-based cellular phones with yet another record-breaking addition of new subscribers in November.
With competition hotting up, Indian retail chains are beefing up their marketing activities to recharge their brands. Retailers like Pantaloons, Ebony, Shopper's Stop and Trent plan to step up marketing spends to stave off threats from mega players like Bharti-Wal-Mart or Reliance Retail.
YouTube’s success has spawned many similar ventures. One of them is AapkaVideo.com, a desi free online service where one can share videos. Built on a proven interactive development and storage platform – popularly known as IDP – AapkaVideo.com claims to offer the best features of multiple technologies.
Mobile VAS platform company, mobile2win, has partnered with Saregama for the wireless distribution of santoor player Rahul Sharma’s latest album ‘Ladakh – In Search of Buddha’.
ESPN-STAR Sports has won the live and exclusive broadcast and live simulcast Internet rights for the UEFA European Football Championship 2008 across Asia. The channel would telecast live and exclusive all 31 matches of the tournament.
Special visual effects always add that extra zing, be it a feature film or an ad film. VCL, a division of Tata Elxsi, is the creative graphics house behind those breathtaking effects in ‘Dhoom2’. The company has a lot more SFX in the offing, including movies like ‘Jodha-Akbar’ and ‘Drona’ as well as an ad for Wrigley’s.
Anil Fernandes, Legal Head and Company Secretary, Entertainment Network India Ltd, has been named as one of Asia’s best in-house legal advisors by ‘Asian Legal Business’ magazine, the only independent magazine dedicated to the latest legal news, events and developments in the Asia-Pacific region.
Delhi-based Grasshoppers has recently bagged three accounts – Nasscom, Cellnext Solutions Ltd and Tecnova India. The combined account size is in the region of Rs 2 crore.
Indian Express, the paper that endeavors to follows its tagline ‘Journalism of Courage’, has been honored with the IPI India Award for Excellence in Journalism 2006. The Award was given away at an event organised by the India Chapter of the International Press Institute held in the Capital on December 8.
UTV is all set to foray into the Indian gaming market with the proposed acquisitions of Indiagames and Ignition, for which it is willing to shell out Rs 68 crore for Indiagames and Rs 60 crore for Ignition.
Intellect, the research and technologies wing of Lintas Media Group, has released the findings of ‘Engross’, a media management and ad avoidance study conducted in association with Hansa Research Group. Ad avoidance, along with consumer engagement with the media, has been measured for the first time ever among rural audiences using the Bharat Barometer (Intellect’s JV with ITC’s e-choupal Network).
The Advertising Club of Bombay held an innovative workshop for industry professionals on December 8. Professionals from various advertising and marketing agencies gathered to hear adman Alok Nanda speak on experiential branding.
Bates Enterprise has bagged the creative duties for Metropolitan Media, the 50:50 joint venture between HT Media and the Times Group, following a multi-agency pitch. The size of the business has been pegged in the region of Rs 5-6 crore.