`Date-wise News`

Suresh Balakrishnan, DNA’s Sales & Marketing Head, puts in his papers

Diligent Media’s Head, Sales and Marketing, Suresh Balakrishnan, has put in his papers. Balakrishnan has been with DNA ever since its launch and is in the handover process right now.

Noor Fathima Warsia Feb 28, 2007 5:21 PM

Superheroes to resurface with Gotham Comics

The kids’ readership space is set to become interesting with Gotham Comics deciding to relaunch in a new avatar.

exchange4media Mumbai Bureau Feb 28, 2007 8:25 AM

International: Google lays groundwork for TV scatter sales sortieAdvertises for TV ad chief, negotiates to peddle upfront spillover

International: Google lays groundwork for TV scatter sales sortie<br>Advertises for TV ad chief, negotiates to peddle upfront spillover?blur=25

Google is desperately trying to wedge itself into the $65 billion U.S. TV-ad-sales market. Those close to some of the talks the search giant has had with TV executives said Google's first priority is to persuade broadcast networks to let it sell their 30-second spots. To that end Google has had talks with the broadcast networks, cable programmers and several cable operators, including Comcast and Cablevision.

exchange4media Staff Feb 28, 2007 8:21 AM

Pepsi hypes up cricket fever further with limited edition Pepsi Gold

Pepsi has announced the launch of its new cola variant for the Cricket World Cup – Pepsi Gold. The brand continues to employ its all-round marketing activities and is using this opportunity for creating a brand association with cricket.

exchange4media Staff Feb 28, 2007 8:19 AM

Discovery explores the evolution of videogames with new series

Discovery Channel presents a new series on the concept of videogames called ‘I, Videogame’, which will explore the gaming culture.

exchange4media Staff Feb 28, 2007 8:13 AM

Times Now, Radio One, Mid Day, Aaj Tak -- all cheer for Black Friday

Midday Multimedia’s movie ‘Black Friday’ has some big names from the Indian media industry that associated with the movie.

exchange4media Staff Feb 28, 2007 8:11 AM

Times Now, Radio Mirchi, Indiatimes.com and FutureMedia send Abby rolling

The Abby Awards have tied in a host of sponsors for 2007. These include Times Now, Radio Mirchi and Indiatimes.com.

exchange4media Staff Feb 28, 2007 8:10 AM

DD Direct Plus plans to add movie and game show channels; mulls dropping carriage fee

Prasar Bharati’s DTH service DD Direct Plus is planning to launch value-added services like movie and game show channels to make the service available to 4 million subscribers by May this year. It is also mulling waiver of the carriage fee of Rs 1 crore per broadcaster for hosting their channels on Direct Plus.

exchange4media Staff Feb 28, 2007 8:09 AM

TNS Media Intelligence acquires Cymfony

TNS Media Intelligence, specialising in strategic advertising information, has acquired Cymfony, a US-based market influence analytics company. The new entity will be known as TNS Media Intelligence/Cymfony. Cymfony is one of the innovators in combining traditional and social media research and analysis.

exchange4media Staff Feb 28, 2007 8:07 AM

TDSAT rejects plea on CAS tariff; imposes costs on ESS, SET Discovery

Broadcast tribunal TDSAT has rejected an appeal by Set Discovery and ESPN Star Sports against TRAI’s order fixing Rs 5 as the price per channel offered under CAS. It also directed them to pay Rs 50,000 each to TRAI as cost of litigation.

exchange4media Staff Feb 28, 2007 8:05 AM

Siemens appoints Media Direction as AOR; account size Rs 12 cr

Following a multi-agency pitch, Media Direction, the specialist media services arm of RK Swamy BBDO, has been appointed as AOR by Siemens Ltd. Initiative is the incumbent. The size of the business is estimated to be over Rs12 crore.

exchange4media Staff Feb 28, 2007 8:03 AM

JWT gives Nike a Mean Street TV campaign

Capturing the spirit of cricket and the passion for the game in India, Nike has launched a campaign ‘Nike Mean Streets’. JWT Bangalore has created the campaign that attempts to showcase the guts in the game of cricket. Agnello Dias is the creative brains behind this campaign.

Tasneem Limbdiwala Feb 28, 2007 8:02 AM

SET offers to buy 26 per cent of Neo Sports for Rs 315 cr

Sony Entertainment Television has offered to buy 26 per cent of Nimbus Communications’ Neo Sports for Rs 315 crore. SET’s cricket properties will be exhausted after the ICC World Cup that begins next month, while Nimbus has the rights to telecast all international cricket played in India till 2010.

exchange4media Staff Feb 28, 2007 7:58 AM