International: Facebook Vs. Google's AdWords
Social Net's Automated System Appeals to Small, Niche-Serving Marketers
Date-wise News
International: Should Cost Per Click Be the Way to Get Paid in Search Marketing?
One Firm Has Ditched Agency Fee Altogether, but Others Say the Compensation Debate Is Far From Over
Madison Media Plus elevates Basabdutta Chowdhury to CEO; Praveen Sharma made COO
Basabdutta Chowdhury has been promoted as CEO of Madison Media Plus, the sub-brand of Madison Media, while Praveen Sharma now steps into Chowdhury’s prior role as COO.
Kids are main focus for merchandisers on Raksha Bandhan
On the occasion of Raksha Bandhan, marketers like Cadbury and Mattel Toys plan their innovation having the main TG as kids.
McCann Healthcare bags creative duties of Novo Nordisk’s insulin portfolio
Following a multi-agency pitch, Novo Nordisk India has appointed McCann Healthcare as the communication agency for its insulin portfolio.
The History Channel to screen film on Princess Diana
The History Channel will screen an hour-long film titled ‘Double F, Last Days of a Princess’ on August 31 at 9 pm to commemorate the 10th death anniversary of Princess Diana.
Lowe’s Devesh Desai joins Everest Mumbai as Creative Director
Devesh Desai has moved from Lowe to Everest as Creative Director. Prior to Lowe, he was CD at Contract Mumbai, and handled brands like Cadbury, Shopper’s Stop and Asian Paints.
After Amritsar & Jalandhar, Dainik Bhaskar to launch Ludhiana edition
After the successful launch of the Amritsar and Jalandhar editions, the Bhaskar Group is set to launch the Ludhiana edition of Dainik Bhaskar in the near future.
Showdiff Worldwide appoints Alok Rakshit as COO
Showdiff Worldwide has appointed Alok Rakshit as COO to spearhead its operations and overall business growth. Showdiff offers an array of services in the domains of celebrity management, event management, content syndication and sports marketing.
Rediffusion DYR does the brightening act for Kaya Skin Clinic
In a bid to move away from being seen as a problem corrector to that of a beauty enhancer, Kaya Skin Clinic has launched a new TVC for its ‘skin lightening service’. Rediffusion DYR is the creative agency, while the TVC has been directed by Shaad Ali of ‘Bunty aur Babli’ fame.
Pioneer’s ‘Exotica’ adjudged ‘Best Wellness and Travel Publication’
Exotica, the wellness magazine from the Pioneer Group, was judged the ‘Best Wellness and Travel Publication’ at the third Hospitality India Annual International Awards 2007 held in the Capital. ITC Chairman YC Deveshwar was honoured for his Lifetime Contribution to the tourism sector.
Handygo launches mobile blog
As part of its new strategy to reach millions of mobile users, mobile value-added services company Handygo has launched ‘M Blog’, a blog facility with top mobile operators like Airtel, Hutch, BSNL, Reliance and Idea.
Karl Slym appointed President and Managing Director, GM India
General Motors has appointed Karl Slym as President and Managing Director for its India operations. Slym replaces Rajeev Chaba, who has been appointed as Chairman and Managing Director of GM Egypt after spearheading GM’s growth in India for the past two years.
Probal Gaanguly of MCCS to join INX Network as Director-Sales
Probal Gaanguly, Head of Sales at MCCS, which airs channels Star News, Star Ananda and Star Majha, has decided to move on. He is joining INX Network as Director-Sales. Gaanguly is expected to look after channels from both INX Media and INX News.
Brand Portrait extends its global presence; forays into Latin American market
Chennai-based advertising agency Brand Portrait has entered into a strategic tie-up with US-based end-to-end creative services and direct marketing boutique agency Black Sheep Miami.
Big FM Chennai gets PB Ramaswamy as Station Head
Big FM Chennai has appointed PB Ramaswamy as its Station Manager, following the recent resignation of Zarine Menon.
VJIVE Networks appoints Amrit Rai as Vice-President
VJIVE Networks has appointed Amrit Rai as VP of Business Development and Alliances-Media Services. She will be based in Mumbai and will be reporting to Chandni Jafri, SVP-Media Services.
ETV Network to launch contest to brand auctioneering commercial time
ETV Network is set to launch an innovative brand-naming contest that seeks a suitable brand name for the pioneering concept of web bidding of commercial time of ETV’s channels.
Raj Singh, Co-founder and Executive Director, ActiveMedia Technologies
As the mobile subscriber base increasingly shifts from the metros to towns and villages, there will be an increasing opportunity to service this market with localised content. I wouldn’t say that localisation will be crucial for success, but definitely more of the future opportunities for generating revenue from content will be through localisation.