International: Most Viewers Don't Recall In-Show Promos
Q&A: NBC Universal Television's CMO John Miller on Why Even More Are on the Way
Date-wise News
International: Sharp to Shift Global Ad Account for Aquos to Lowe
Incumbent for TV Brand Was Wieden & Kennedy
The History Channel to bring ‘The Universe’ up close and personal
The History Channel is traveling way back in time to recreate the moment when this universe was formed. The new series ‘The Universe’, which premieres on December 12 at 10 pm, employs cutting-edge computer-generated imagery to bring distant planets, galaxies, black holes and other celestial objects up close and personal.
‘Santabhai’ to launch new shows, movies and contests on Hungama TV
This December, Hungama TV intends to celebrate the festive spirit with the launch of new shows, movies and contests. In keeping with the channel’s personality, Hungama TV will introduce its new initiative called ‘Santabhai’.
Disney’s ‘High School Musical 2’ premieres in India
The Disney Channel premiered its original movie, ‘High School Musical 2’ on December 7 at 6 pm. The channel will also announce the eight finalists of ‘My School Rocks’, the inter-school dance competition inspired by the movie, during the Sunday telecast of ‘High School Musical 2’ on December 9 at 11 am.
Endemol India elevates Deepak Dhar as Managing Director
Following the exit of Managing Director Rajesh Kamat, Deepak Dhar, currently Creative Director of Endemol India, will step into his shoes. The elevation is effective from January 2008.
Pakistani cross-dressing TV host Begum Nawazish Ali to chat up with celebs on 9X
Pakistani cross-dresser Begum Nawazish Ali will host a chat show ‘Begum’ on 9X. Known for ‘The Late Night Show’ on Aaj TV in Pakistan, Ali will chat up with well-known personalities on the hour-long show. ‘Begum’ will premiere on December 15, and will be aired every Saturday.
LG Electronics targets high-end lifestyle segment for R200 notebook
LG Electronics India Pvt. Ltd (LGEIL) has recently announced an aggressive marketing strategy for R200, the company’s notebook PC, with Lowe Delhi designing a 360-degree advertising and marketing campaign.
Makemytrip adjudged best online travel agency in India by Galileo Express TravelWorld
MakeMyTrip.com bags Galileo Express TravelWorld’s award for ‘Best Online Travel Agency in India’. This makes the travel portal the first-ever recipient of the award for this category introduced this year. The Galileo Express TravelWorld Awards were incorporated in 2003 to promote the travel and tourism industry.
AirChord launches audio and video converged platform for web and mobile
Multi-media streaming company AirChord has launched a free service, which lets individuals and commercial channels to upload their content and stream it live on the web and mobile 24x7. AirChord is the first multi-media platform to enable live audio and video streaming on mobile for personal, audio-lifestyle communities.
RK Swamy, BBDO Asia forge new total partnership; Josy Paul roped in to head BBDO India
BBDO India has strengthened its presence in India with Josy Paul coming in as Chairman and National Creative Director. Prior to this, Paul was NCD with JWT. With this, there would be two BBDO agencies in India – RK Swamy BBDO and BBDO India – competing and cooperating with each other, depending on client needs and market opportunities.
Indigo Nation goes wireless with Mobile2win for Bluetooth marketing activity
Indigo Nation is the latest entrant to the ‘innovative and interactive’ format of Bluetooth marketing. Its new campaign is currently being exercised in its Bangalore outlets, where a customer has to download and play a mobile game to earn discounts on the products purchased.
TNS appoints Neerja Wable as CEO for India and Sri Lanka
TNS, the global market information and insight provider, has appointed Neerja Wable as CEO for India and Sri Lanka. To be based in New Delhi, Wable succeeds outgoing Managing Director Suresh Ramadurai. Wable joins TNS from Millward Brown where was Chief Client Officer for Africa and Asia Pacific.
NDTV Imagine’s ‘Say Shaava Shaava’ joins the reality shows bandwagon
One of the shows that NDTV Imagine will mark its launch with is ‘Say Shaava Shaava’, a singing reality show that will comprise most of the popular soap stars of the Indian television industry. The show will premiere sometime in January 2008, when the channel is also expected be launched.
Rediff’s Naveen Luthra joins Times Business Solutions’ MagicBricks.com as Business Head
Naveen Luthra has joined Times Business Solutions, as Vice President and Business Head of MagicBricks.com, whereby he will be the overall in-charge for the brand, products and services of the real estate portal. Luthra comes in from Rediff Business Solutions where he was Business Head and Associate Vice President.
BECIL records profit of Rs 7.92 crore in 2006-07
Broadcasting Engineering Consultancy India Ltd. (BECIL), a department under the Ministry of Information & Broadcasting, has earned a profit of Rs 7.92 crore in 2006-07 as against Rs 2.27 crore in the previous year. This increase is matched by a three-fold increase in the business turnover during the year, which shot up to Rs 98.67 crore as against Rs 31.52 crore in the previous year.