NEW YORK (Adage.com) -- Media agencies: They're the new creatives, campaign developers, insights engines, production shops and ROI trackers. And they're enjoying an increasingly close and valued partnership with marketers.
Dabur, which launched its milk beverage mix brand Chyawan Junior four months ago, is planning a national-level rollout for it by September.
Chennai-based creative shop be positive 24 has bagged creative duties of Aran Kitchenworld, a joint venture between Chennai-based Kitchenworld and Aran World, an Italian modular kitchen company. There was no pitch involved for the business.
Sir Richard Branson launched his Virgin Mobile services in India in his characteristic flamboyant manner on March 2 in Mumbai, suspended 20 floors above ground. Virgin Mobile has entered into a brand franchise agreement with Tata Teleservices for the India launch and will target mostly the youth segment.
John Philip Jones, the world’s foremost authority on advertising and marketing, shared his views on the genesis of brands, how to build successful brands, advertising and branding, and retailing and branding. He spoke at The Brand Summit, a day-long seminar in Bangalore on advertising, brands, sales and profit in a dynamic world.
Private FM radio players feel neglected post the announcement of the Union Budget 2008-09 on February 29, 2008. Radio players were expecting some reduction in customs duties, but were disappointed as nothing specific was announced for the industry.
The Union Budget 2008-09 has brought some positive news for the DTH industry. At present, there is zero duty on import of set-top boxes (STBs), and the Finance Minister has also removed duty on import of specified parts of STBs. Also, the broadcast and film industry has been finally given similar status as the IT sector, thus halving the duty on capital equipment to 5 per cent from 10 per cent.
Even as the Union Budget 2008-09 is being hailed as ‘populist’, the media and advertising industry has been ignored once again. The media and advertising industry is happy on some aspects, and at one level, at the derived benefits that the Union Budget 2008-09 presents. Apart from that, however, the Government has clearly lost another opportunity to support the advertising industry.
DraftFCB Ulka, McCann Erickson and O&M brought some cheer to India, bagging one Bronze each at the first-ever Asia Pacific Effie Awards. The Awards recognise the most effective advertising and marketing campaigns across the Asia Pacific region and were presented in Singapore on February 29.
The Fedders Lloyd Corporation is facing problems due to default of payment of dues of Rs 1.62 crore to its former advertising agency Dentsu, and also non-payment to other industry organisations. Consequently, it is sorting out issues at the Allahabad High Court and also with industry bodies such as the IBF, AAAI and the INS. Until now, Fedders has not cleared its dues to anyone, and it would appear that this could create problems for JVC’s marketing in India, given the Fedders-JVC partnership here.
Barely six months after well-known TV journalist Punya Prasoon Bajpai was brought in with much fanfare to head Sahara News’ national Hindi news channel Samay, Bajpai and his entire editorial team made a controversial exit on March 1, 2008.