The India Radio Forum 2008, held in Mumbai on May 30, culminated in the Indian Excellence in Radio Awards 2008. Red FM led the winners’ list with nine awards, followed by Radio Mirchi, which bagged four awards. This year saw the introduction of four new categories, and a total of 26 awards were given out.
The Rajasthan Patrika Group recently launched its Hindi daily Patrika in Bhopal. The Group is present in six states – Rajasthan, Gujarat, Tamil Nadu, Karnataka, Madhya Pradesh and West Bengal – offering a bouquet of publications like Rajasthan Patrika, Patrika, Daily News, and evening newspaper News Today.
Children are increasingly becoming influencers – be it in buying decisions, brand selections or content creation. Entertainment being a major connect with kids, Bollywood, television and radio are waking up to the latent potential. exchange4media speaks with some major FM players regarding their content plans for kids and realises that it is no child’s play.
Country's second largest car manufacturer Hyundai Motor will launch a new model of its hatchback 'i10', powered by a 1.2 litre all aluminium engine, within the next two months.
Tata Teleservices has announced that it would offer wireless data services for Qualcomm’s BREW solution to subscribers of the Virgin Mobile brand in India. The BREW solution would ensure efficient and reliable delivery of Virgin Mobile’s latest content to mid- and high-end devices in India.
In a bid to tap the rapidly growing mobile advertising market, Netcore Solutions has launched its MyToday SMS service. A free service, MyToday SMS offers advertisers a platform to leverage the power of mobile advertising.
Kadence, the global business research specialist with Indian headquarters in Delhi, has officially launched in China with the opening of its Hong Kong office. The operation is Kadence’s third new venture within the Asia-Pacific region in the last nine months, following the launch in August 2007 of offices in Jakarta and Kuala Lumpur.
With the IPL T20 Tournament moving to an exciting finale, Times Now has brought in Mandira Bedi and Charu Sharma to provide their expert views before and after the IPL matches in the show titled ‘Summer Slam – The Grand Finale’.
In a bid to extend its online matchmaking service offline, Jeevansathi.com recently inaugurated its first retail outlet, Jeevansathi.com Match Point, in Delhi’s Malviya Nagar area. In the next few weeks, Jeevansathi.com Match Points would be opened in other areas of Delhi like Lajpat Nagar and Kamla Nagar.
The recently-concluded Karnataka Assembly elections saw channels go on an overdrive, carrying exit polls, analyses, debates, sound bytes, etc. On the final day of counting on May 25, while most channels were focussing on the winners and losers, Zee Kannada decided to be a little different.
Jaya Plus, the 24-hour news channel from Jaya TV, is gearing up for a formal launch around June 15. The channel’s soft launch took place on December 6, 2007. Along with Jaya Plus, the Group has also launched a music channel, Jaya Max, to strengthen its bouquet of offering and put up some fight for a share of Tamil viewership.
Close on the heels of an intensive ad campaign, HT Media Ltd has announced the launch of its revamped Hindi daily, Hindustan. The fastest growing Hindi daily, as per the latest IRS data, the revamped Hindustan is eyeing a bigger share of the Hindi daily market.
Following a multi-agency pitch, Tata Indicom has announced Contract Advertising as its agency to handle its creative duties. The account size is estimated to be well above the Rs 80-crore mark. The incumbent agency, DraftFCB Ulka, will continue to be on board handling special projects for the group.