Just Because It’s Children and Millenium Entertainment International have tied up to bring the Noddy Live Show in India. The musical, which features the endearing little wooden boy Noddy created by British children’s author Enid Blyton, will be staged in August and September in major cities like Mumbai, Delhi and Bangalore, among others.
Quite a few years ago, I met this CEO who had this unbelievably small laptop. After ogling at it for a while, I enquired its price.
Arasu Cable TV Corporation Ltd, a Tamil Nadu State Government enterprise for providing cable television service, commenced operations from July 15. As a multi-system operator, Arasu Cable is setting up digital control centres in Coimbatore, Tirunelveli and Vellore to extend its services across the state.
IPAN has been assigned the PR mandate for British Telecommunications (BT) India. BT is the provider of communications solutions and services, operating in 170 countries.
Reebok and driving ace Lewis Hamilton have announced a multi-year partnership making Lewis the new Reebok brand ambassador. Reebok has also unveiled ‘The Athlete within the Driver,’ a rare insight into Hamilton’s demanding fitness regime.
From Coke to vodka, it has been quite a journey for Hrithik Roshan. The actor has been roped in as brand ambassador for Radico Khaitan Ltd’s new vodka brand ‘M2 - Magic Moments’.
Discovery Travel & Living is aiming for the viewers’ palate with its new series ‘Cheese Slices’. Premiering on July 22, the 10-episode series is an extraordinary odyssey through the world’s definitive cheese producing regions in a quest to showcase the world’s great cheeses.
Concept Communication has taken a strategic stake in the public relations business of Zzebra. This strategic partnership with Concept Communication would result in a stronger team and a wider footprint for Zzebra PR, which will now cover 12 cities and 36 other major centres across India, as also in the UK, Middle East and Singapore.
Samsung India is undertaking new initiatives to strengthen its IT peripherals business in the country. The company is eyeing a market share of 44 per cent by the end of this fiscal, from the current 35 per cent. The growth initiative involves new product launches, setting up dedicated IT brand shops, and an advertising burst, among others.
Pizza Hut, a company in the casual dining space, has announced the rollout of a brand transformation strategy in India. The transformation involves the launch of an ‘enhanced dine-in’ concept in the casual dining segment. This includes a new upgraded look as well as a new logo and a tagline that fit perfectly with the brand’s evolution.
STAR has announced some key appointments to enhance its programming and content function. Jyotsna Viriyala has been appointed as VP-Programming for STAR World India and Star Movies India. Bonny Yu has been named VP-Programming for Xing Kong, STAR’s flagship Mandarin GEC for Mainland China, while Jennifer Batty has been appointed as VP-Programming, Star World.
INX Media has made two senior appointments in its sales team. Rahul Shaw has come on board as Senior Vice President, Advertising Sales, for INX News. He would be responsible for driving the revenue function of NewsX and the other upcoming channels of INX News. Pawan Jailkhani has been appointed Senior Vice President, Advertising Sales, for INX Media. He will drive the revenue function for Hindi GEC 9X.
MIT’s Technology Review, Inc. and CyberMedia have inked a deal to launch the Indian editions of EmTech (Emerging Technologies) Conference and the award-winning magazine ‘Technology Review’. Both are expected to be launched in early 2009. ‘Technology Review’ is the oldest technology magazine in the world, while this would be the first time an EmTech Conference would be held away from MIT and outside the US.
Movies seeking brand associations with radio is not a new phenomenon, but what is an encouraging trend is the growth in the number of such associations. Today, radio is not a mere afterthought to promote a new release, but a strong participant in a film’s release and success. exchange4media asks the industry players to share their views on such associations.
Sony India has some aggressive plans to promote its premium Bravia LCD television range, which comprises the W, V and S series. The new range includes several full high definition models introduced for the first time in these series. The company is supporting this launch with a 360-degree advertising campaign and has allocated Rs 60 crore for it.