JBC and Millenium to bring Toyland alive in India with Noddy Live Show

Just Because It’s Children (JBC) and Millenium Entertainment International (MEI) have tied up to bring the Noddy Live Show in India. The musical, which features the endearing little wooden boy Noddy created by British children’s author Enid Blyton way back in 1949, will be staged in August and September in major cities like Mumbai, Delhi and Bangalore, among others.

The Noddy Live Show is being touted as the first of its kind musical in India especially targeted at family audiences. The technology and level of detailing is high end. The musical, titled ‘Noddy and the Treasure Map Adventure’, will be staged in Mumbai from August 20-24; in Delhi from August 29-31; in Bangalore from September 5-7; and in Kolkata on September 14.

Kavita Bedi, Managing Director, JBC, said, “The basic mission of the company is to provide good quality, wholesome family entertainment with world class standards. Noddy as a character has been around for 59 years now. He talks about team work, learning, loving your family, caring, patience and learning from mistakes – things that are still relevant today. We look forward to the fact that the audiences goes back with an experience that is truly enjoyable, has messages of the values of life, and some kind of learning.”

She further said, “The show primarily targets parents and children in the age group of 2-10 years. After Delhi, Mumbai, Bangalore and Kolkata, we are looking to go to Chennai, Jaipur, Chandigarh, Ahmedabad, and Hyderabad. The tickets for the shows have been priced from Rs 500 to Rs 1,000. Being first movers in the market, we don’t have any competitors. We will be promoting this show through television, print, radio, Internet, SMS, outdoor hoardings, and cinemas. We have some key partnerships and look forward to other brands associating with the project.”

One such partnership is with HP India. Shubhodip Pal, Head of Consumer Marketing, Personal Systems Group, HP India, said, “Cartoon characters are a powerful way to teach children morals as children easily get involved deeply in the character and learn faster. HP, in partnership with JBC, is delighted to bring the musical to India across four cities. Our aim is to touch a hundred thousand children through our school contact programme, which we will be initiating during the same period to create buzz and excitement amongst children.”

“To further add to the flavour of Noddy’s visit to India, we are also unveiling customised Noddy Pavilion desktops with Noddy skins. We are providing a platform for children to witness the best in world class entertainment; which our older generation perhaps missed. HP will continue to associate itself with such shows in the future with the objective of providing the best to its consumers,” Pal added.

Vikas Khanchandani, SVP, NDTV, said, “Noddy has enhanced imagination of the kids in the country for the last 30 years, and this is the first ever theatrical performance in the country. We at NDTV are very excited to partner with the event.”

Ashish Hemrajani, CEO, BookMyShow, said, “I think it is a great opportunity for kids of all ages. This show will bring the character of Noddy live on the stage, and this is a big advantage.”

Millennium Entertainment International has been doing live character shows in Asia and the Middle East using licensed characters from major entertainment property owners such as Cartoon Network, HIT Entertainment (Barney) and Sanrio (Hello Kitty and Friends).

Just Because It’s Children is an Indian company with the mandate of providing world class live entertainment to family audiences.