Date-wise News

All our prayers went in vain when news reached us last night about the sad demise of Rohinton Maloo, a personal friend and a friend of the industry, in an act of mindless terrorist violence that has had Mumbai under its grip since November 26. Terror couldn’t have struck closer to our hearts. Anurag Batra, MD and Editor-in-Chief, exchange4media, pays tribute to this great human being, thinker and visionary.

exchange4media Staff Nov 29, 2008 7:24 AM

In a move that could hit the introduction of news on private FM radio, TRAI has accepted the views of the Government on limiting the sources of news and current affairs for FM radio and has recommended that a review for expansion of sources may be considered after three years.

exchange4media Staff Nov 29, 2008 7:21 AM

McDonald’s has recently launched what can be termed as ‘DIY fries’, wherein one gets to mix spices of one’s choice to their favourite McDonald’s fries in a paper bag and shake things up. A TVC to promote these ‘Shake Shake Fries’ have gone on air recently. The film is the brainchild of Nitish Tiwari, Executive Creative Director, Leo Burnett.

Tasneem Limbdiwala Nov 29, 2008 7:05 AM

Candid Marketing, a Delhi-based BTL agency offering services in the area of strategic brand activation, has chalked out aggressive plans to expand in terms of growth and people. The company has plans to expand internationally in first quarter of 2009.

exchange4media Staff Nov 29, 2008 7:03 AM

With a view to finding a solution to the bad traffic situation in Bangalore, Radio One and CommuteEasy in partnership with Bangalore Traffic Police have launched a public service initiative called ‘Lets Pool In’. This car pooling initiative aims to help Bangaloreans commute safe and fast.

exchange4media Bangalore Bureau Nov 29, 2008 6:50 AM

Customer Equity Solutions (Cequity), a new age data driven marketing services company, has launched Cequity ACE, a direct marketing service platform. Cequity ACE aims to help brand marketers in organising their customer data, providing access to quick analytics and insights, and deliver targeted direct marketing campaigns across channels.

exchange4media Mumbai Bureau Nov 29, 2008 6:48 AM

The media today is very dynamic and we need to continuously delight the reader to grab and retain his or her attention. There is just too much stimuli out there. So, the biggest challenge will be to keep the reader interested month after month, says Manoj Khatri, Editor & Publisher, Complete Wellbeing.

exchange4media Staff Nov 29, 2008 6:47 AM

HT Media Ltd has informed BSE that the Board of Directors of the Company at its meeting held on November 28, 2008, inter alia, has approved a proposal for the demerger of the radio business of HT Music and Entertainment Company Ltd, a subsidiary company of HT Media.

exchange4media Staff Nov 29, 2008 6:45 AM

The Indian news broadcasting media faced some heat from the police and the Government on November 28 over the coverage of the terror attacks in Mumbai. The police had issued a notification to cable operators to plug out the news channels, which was subsequently cancelled by the Government. Later in the day, however, the I&B Ministry called upon the news media owners to express concern on the extent of the coverage that, according to the Ministry, had caused harm to the police operations against the terrorists.

Noor Fathima Warsia Nov 29, 2008 6:43 AM

NGC Networks has roped in Pooja Puri as Director - Sales for .FOX Networks, India. Her primary responsibility will be to lead the .FOX Network revenue. Puri comes to NGC with 11 years of experience in the digital domain. Prior to joining NGC Network, she had managed the ad sales business for Hindustantimes.com. She has also been the Business Head at Media Contacts, the global interactive arm of MPG, where she was responsible for setting up the India operations.

exchange4media Staff Nov 29, 2008 6:35 AM

Spice Group has appointed Mohit Rampal as Chief Sales Officer (CSO) of Cellebrum. Rampal will look after the sales of Cellebrum Technologies Ltd. He had earlier worked with organisations like Avaya Global Connect, SafeNet India (previously known as Rainbow Information Technologies). Rampal brings with him 17 years’ experience in IT networking, IT security and the telecommunications domain. He had also been instrumental in creating a brand for the USB token iKey, which is used for storing digital certificates. He possesses experience and knowledge in the financial and commercial aspects of developing new businesses; and running the sales, marketing, product branding, project management, product development and network operations.

exchange4media Staff Nov 29, 2008 6:34 AM

We don’t belong to the Top 20 global multinational agencies, nor are we a small shop set-up with a single agency. We are somewhere in-between and I think we are very strategically poised in terms of our size, infrastructure and network… Clients who are developing or businesses that are developing and have been working with smaller agencies can move up to us. In times of recession, big clients looking for greater value from the advertising agencies can certainly consider us. Even in times of recession, this can be looked as an opportunity for mid-sized agencies.

exchange4media Staff Nov 29, 2008 12:00 AM