Date-wise News
PricewaterhouseCoopers (PwC) has recently concluded a transaction to acquire all shares of ECS Ltd from its erstwhile owners Eicher Goodearth. Formerly Eicher Consulting, ECS is a well-known provider of operations and HR consulting services to Indian and global clients. The acquisition will enhance PwC’s expertise in the consulting space and supplement its client focused advisory services, especially in the manufacturing and financial services sectors, which are ECS’ strengths.
exchange4media Staff Dec 31, 2008 7:53 AM
NDTV Good Times is all set to premiere a new show, ‘The First Ladies with Abu Sandeep’ on January 3, 2009. The show, which will be aired on Saturdays at 10 pm, will be hosted by glam world insiders and star designers Abu Jani and Sandeep Khosla.
exchange4media Staff Dec 31, 2008 7:52 AM
In a recent survey done by international research agency MetrixLab, the second largest online research agency in Europe, NDTV.com has emerged as the most popular Indian news website, displacing last year’s winner, TimesofIndia.com. ‘Website of the Year’ is the people’s choice website award initiative by MetrixLab, in association with AC Nielsen/ NetRatings and several local mass media partners. The survey was conducted over five weeks, from November 3 to December 8, and netted 1.5 million votes.
exchange4media Staff Dec 31, 2008 7:51 AM
Dabur India Ltd has recently announced the national rollout of its breakthrough product, Dabur Chyawan Junior, marking the company’s entry into the Rs 1,900-crore malted food drink (MFD) market.
exchange4media Staff Dec 31, 2008 7:50 AM
In a style reminiscent of Enigma’s music video for its song ‘Return to Innocence’, Pizza Hut’s new TVC for its newly launched Golden Surprise range of pizzas goes back to the beginning to highlight the ‘Enjoy it backwards’ message.
exchange4media Staff Dec 31, 2008 6:45 AM
The PR industry is reeling under a perception problem, notwithstanding the fact that many disciplines that are offshoots of PR, such as Opinion Research, have gained the desired respectability and credibility, much more than PR itself, says Khalid Jamal, Principal Consultant & CEO, Orion PR. The stumbling block to PR’s full-fledged growth has been the peripheral approach of practitioners.
exchange4media Staff Dec 31, 2008 6:44 AM
TRAI in its letter dated December 30, 2008, to the I&B Ministry has mooted enlarging the scope of the district and state level monitoring committees to monitor all quality of service regulations relating to broadcasting and cable TV services. exchange4media asks DTH and cable TV players how they plan to empower their customers.
Robin Thomas Dec 31, 2008 6:44 AM
While it was not exactly Annus Horribles for the broadcast industry, the going has been definitely tough in 2008. Drawing flak for its coverage of the 26/11 Mumbai terror attacks, weighed down by issues relating to Content Code and self-regulation, news channels are hoping for a better 2009 with an equal mix of optimism and caution.
exchange4media Staff Dec 31, 2008 6:43 AM
Indiabulls has decided to review the creative and media business for its securities and real estate services. Five agencies are reportedly vying for the business. The overall account size for the entire Indiabulls Group is estimated at around Rs 20-25 crore.
Tasneem Limbdiwala Dec 31, 2008 6:42 AM
Circa 2008 will be remembered for an amazing killer application, something that redefined frontiers in brand and franchise elasticity, a new performing flea in an age of whirligigs. It is the Indian Premier League (IPL), which redefined and re-established cricket with an unprecedented fan following. Veteran journalist <b>Sandeep Bamzai</b> analyses The IPL success story and Lalit Modi’s significant role.
Sandeep Bamzai Dec 31, 2008 6:41 AM
To say that the Hindi GEC genre had an action-packed 2008 wouldn’t be incorrect. The year saw new GECs like Colors, 9X and NDTV Imagine generate a lot of buzz; the FWICE-producers row that brought all shooting to a standstill; the K-brigade losing its Midas touch; the economic slowdown beginning to take its toll. To counter all odds, the Hindi GEC genre is readying for 2009 with new shows, differentiated content and a leaner budget. exchange4media finds out.
exchange4media Staff Dec 31, 2008 6:39 AM
One outcome of the clutter in the Hindi GEC genre, combined with the slowdown in the economy, is of channels going on a repeat mode. At least two Hindi GECs – Zee Next and 9X – are on that route. Has the repeat mode damaged the value of these brands? Do they have a role to play in the media plan? exchange4media finds out.
Noor Fathima Warsia Dec 31, 2008 6:38 AM
