Kerala Tourism has tied up with Radio Mirchi to promote its dream season campaign this summer. The campaign will be promoting Kerala vacations during summers among the northern as well as other domestic markets of India. Radio Mirchi stations of Delhi, Mumbai, Ahmedabad and Bangalore will take part in this tie-up.
Starting May 5, 2009, Mudra Group has announced that all the 12 specialist units would fold into the Mudra Max umbrella, heralding a new age for Mudra Max as an integrated communications planning and implementation agency.
The Images Group has launched the Indian edition of international homes magazine, ‘Livingetc’, via a licensing arrangement with IPC Media, a Time Warner company. Priced at Rs 100, ‘Livingetc India’ edition hit newsstands on May 1, 2009.
IPL Season 2 might have eventually picked up the pace with the ratings and has given some competition to the GECs, but there is still quite some confusion over who is watching IPL 2? According to TAM Ratings, Female CS 4+years viewership share stood at 34 per cent between April 18 and April 25.
After a 14-year stint with Zee News, RK Agarwal has joined Essel Group’s cable company Wire and Wireless India Ltd (WWIL) as Chief Financial Officer. He took charge from May 1, 2009. At Zee News, Agarwal was the Finance Head, and his last day at the organisation was April 30, 2009.
It has been 61 days since Mainardo de Nardis took charge of the global operations of Omnicom’s media arm OMD. Last week, the agency held a meeting of its top brass from its China, India and Australia offices in Singapore, and de Nardis is more than excited with the growth that India operations have shown. In an exclusive conversation with exchange4media, de Nardis speaks on OMD’s plans, and how Asia would lead the charge for the agency’s future.
Aroon Purie, Editor-in-Chief and Chairman, India Today Group, has been announced as Chairman of Federation of the Periodical Press (FIPP) at the ongoing FIPP World Magazine Congress in London on May 6, 2009. It is a historic day for Indian publishers and media owners as Purie is the first Indian to chair an international media body.
Rajiv Jaitly has put in his papers at Dainik Bhaskar Corp (DB Corp) as President, Marketing and Ad Sales. He had joined Bhaskar in early February 2008, when he took over the function from Girish Agarwal, Director, DB Corp. He had been managing strategic marketing and ad sales for the media business of DB Corp.
The Creative Week NYC, organised by the One Club, is in full swing at New York City. Agnello Dias, the only jury member from India at the Festival, reports Live and exclusive for exchange4media on his experiences at the Festival.