Date-wise News

MaXposure Media Group is launching the Indian edition of the leading Italian hair fashion magazine, Estetica, in October 2009. Estetica India is the 25th international edition of this 60-year-old magazine, the global leader in hair fashion publications. A quarterly publication, the magazine will have an initial print run of 15,000 copies and is targeted at the hair and beauty industry, stylists, salons and anyone passionate about hair fashion. The magazine will hit the market in October with a price tag of Rs 150.

exchange4media Staff Jun 8, 2009 5:56 PM

Rediffusion – Y&R has appointed Saumya Chattopadhyay as Planning Head - Mumbai. He will report into Arvind Mohan, Group Chief Strategy Officer as well as Nisha Singhania, Executive Vice President, Rediffusion – Y&R, Mumbai. Saumya moves in from Milk +Co. DDB International Kuala Lumpur Malaysia where he was Head of Planning, overseeing the Planning Department.

exchange4media Staff Jun 8, 2009 5:17 PM

burrp.com, India’s premier online lifestyle guide, today announced the launch of its Small Business Solutions (SBS) tool for business owners. It is a two way communication model between business owners and users. burrp.com is a pioneer in user generated content with over 15000 user reviews of lifestyle businesses across India. Until now, there was no way for business owners to respond to these user reviews on burrp! The SBS tool will now enable business owners to respond to users reviews, thereby completing the communication loop.

exchange4media Staff Jun 8, 2009 4:44 PM

Aegis Media is continuing with the launches of its various international brands in India. The latest to come in is the second media brand Vizeum. Aegis Media has brought in S Yesudas as the CEO. Prior to this, he was with R K Swamy BDDO’s Media Group. Ashish Bhasin, Chairman – India and CEO, South East Asia, Aegis Media, confirmed the development to exchange4media. He informed that Vizeum was launched today.

Noor Fathima Warsia Jun 8, 2009 12:54 PM

Confectionaries sector advertising in print saw a growth of 107 per cent during January-April 2009 as compared to same period in 2008. ‘Chocolates’ category led in print advertising during this period, with Cadburys India Ltd accounting for 49 per cent of confectionaries sector print ad pie.

exchange4media Staff Jun 8, 2009 8:35 AM

Bollywood producers and multiplex owners have agreed to end the two-month long standoff over revenue sharing with Indian multiplexes that had prevented new films from being shown in Indian multiplexes since April 4, 2009.

exchange4media Staff Jun 8, 2009 8:34 AM

Radio Mirchi has maintained its lead, with a significant margin, in Delhi, as per the latest RAM data. Fever FM also has some cheering from the recent numbers, as the channel competes closely with AIR FM2 Gold for the number two spot in the city.

Robin Thomas Jun 8, 2009 8:33 AM

The message and the media could not be understood in isolation as they both co-existed. This was the conclusion of the distinguished panel that deliberated on ‘What comes first: Media or the Message?’ at the exchange4media Conclave 2009 in Delhi on June 5. The day-long Conclave was presented by Star News and powered by Hindustan Times. Yuva was the associate sponsor for the event.

exchange4media Staff Jun 8, 2009 8:32 AM

Did newspapers sell their souls by allowing a Reliance GSM ad to occupy more than half of their front page? Perhaps not, as innovations don’t really devalue editorial space, writes Pradyuman Maheshwari.

Pradyuman Maheshwari Jun 8, 2009 8:31 AM

Ashok Venkatramani, CEO, MCCS, enthralled the distinguished gathering at the exchange4media Conclave 2009 that was held in Delhi on June 5 with his keen insight on what are the lessons one should learn from recession. Sounding optimistic he said, “One has to attack unwanted costs and look at alternative revenue streams.”

exchange4media Staff Jun 8, 2009 8:30 AM

One of the most interesting sessions of the exchange4media Conclave 2009 in Delhi was a Special Address by Suhel Seth CEO, Counselage on ‘Changing Rules of Media Accountability’. Seth spoke at length on the various facets of the subject, and left no stone unturned in lashing out at the media and advertisers in India. The event was sponsored by Star News and powered by Hindustan Times. The Associate Sponsor was Yuva.

exchange4media Staff Jun 8, 2009 8:29 AM

Is it really time for the Indian media and advertising industry to grow up? What are the various ways to get the business model right, to get the content right and give the customer what he wants to see and hear? These were just some of the larger points that were discussed at the Chief Exec Roundtable at the exchange4media Conclave that took place in New Delhi on June 5. The Conclave was presented by STAR News and powered by Hindustan Times. The Associate Sponsor was Yuva.

exchange4media Staff Jun 8, 2009 8:28 AM

The first session of the exchange4media Conclave, ‘From Available to Accountable: Ad spends movement in Slowdown’, focussed on the burning issues of accountability of different media vehicles. The exchange4media Conclave was presented by Star News and was powered by Hindustan Times. The associate sponsor for the event was Yuva.

exchange4media Staff Jun 8, 2009 7:58 AM

‘How should media respond to clients’ needs in the current environment’ was the second topic of the day at the exchange4media Conclave on June 5, 2009 in New Delhi. The event was presented by STAR News and powered by Hindustan Times. Yuva was the associate sponsor for the event.

exchange4media Staff Jun 8, 2009 7:57 AM

The sixth Hindu MetroPlus Lifestyle Show 2009 is South India’s largest consumer fair with a range of products from electronic goods to apparels. The LifeStyle show is on till June 8, and is open from 10 am to 8.30 pm. Entry fee is Rs. 50 per person.

exchange4media Staff Jun 8, 2009 7:54 AM

OMD has appointed Vivek Mhaskar as its Finance-Controller. Prior to this appointment, Mhaskar was with Madison Group until May 31, 2009 where he was the Commercial Director operating for Madison Media. At OMD he will be reporting to Choodamani Parameshwar, CFO OMD.

Robin Thomas Jun 8, 2009 7:53 AM