Singapore based eBUS Media Network and Aidem Ventures have announced the creation of a joint venture, eBus-Aidem, in India to offer a complete solution for digital distribution and management of Television Commercials (TVCs) to advertisers, agencies, media owners, content producers and broadcasters.
Prabhu Chawla, Editorial Director, The New Indian Express, will be hosting a new talk show, ‘Sachchi Baat’, on ETV from January 15, 2011. Chawla has signed a deal with the channel for two years.
Jitender Dabas will soon be moving on from JWT to join McCann Erickson. He will be coming on board at McCann’s key Delhi branch to head and strengthen its Planning function. His predecessor at McCann, Sandip Mahapatra in his new and critical role will now spearhead integrated planning for McCann Worldgroup.
Print ad volumes of loans category increased by 13 per cent during January-November 2010, as compared to January-September 2009. Manappuram General Finance & Leasing Ltd was the number one advertiser of loan schemes in print.
In an exclusive ‘impact activity’, Mid-Day is dropping its cover price by Re 1 from Rs 3 to Rs 2 for its edition on Monday, January 10, 2011 to promote Colors’ new show ‘Mukti Bandhan’.
Finally, Reckitt Benckiser is speaking officially about the media AOR moving to ZenithOptimedia. ZO may have added the business in India, but it remains to be seen how the agency will manage the account, given the terms of the media pitch.
exchange4media Group in association with TAM Media Research brings the growth in the total number of news channels from 2000 to 2010 as part of the Rewind 2010 special coverage.
Channels in all genres witnessed much activity in 2010. In this Rewind 2010 special, exchange4media presents the report card of the major channels across genres and the various initiatives undertaken by them in the year gone.
In exchange4media’s Rewind 2010 special, Uday Shankar, CEO, STAR India and President, Indian Broadcasting Foundation, speaks on the less talked about highlights of the year, and the decade gone...
Draftfcb Ulka is embarking on its Golden Jubilee Year. The celebrations ahead include client-facing, in-office and society facing events.
FMCG major Dabur is on an advertising agency hunting spree and has called for a creative pitch for its skin care range. The pitch is in its initial stages.
Infrastructure company DSC Ltd has chosen Lowe Delhi and Lintas India’s Karishma Initiative for its creative and media duties, respectively.