`Date-wise News`

American Express Publishing sees more content from India

The American Express Publishing Survey of Affluence & Wealth in America shows India as a top destination for wealthy consumers in America.

exchange4media Bangalore Bureau Feb 11, 2011 5:38 PM

JWT Delhi retains Sony Vaio creative duties

Following a creative review that involved other agencies, JWT Delhi has retained the creative duties of Sony Vaio.

Preeti Hoon Feb 11, 2011 9:38 AM

Edelman Trust Barometer – Filling the trust vacuum

Edelman Trust Barometer 2011 shows trust in media sliding, while trust in government is at an all time low. Businesses have fared better.

Jhinuk Sen Feb 11, 2011 9:10 AM

GoaFest 2011 extended to five days; Festival adds new attractions

GoaFest 2011 extended to five days beginning April 5, 2011. Festival of Media comes to Media Abby Awards. Special efforts made for young creatives...

exchange4media Mumbai Bureau Feb 11, 2011 8:20 AM

Yahoo partners Chevrolet for World Search Championship

In a bid to educate marketers on the value of search engine marketing, Yahoo partnered with Chevrolet for their World Search Championship.

exchange4media Staff Feb 11, 2011 7:27 AM

iZone International: $10 billion for Twitter?

WSJ reports rumours of Google and Facebook in talks with Twitter to acquire the micro-blogging service. People in the know put the value of at buyout at $10 billion.

exchange4media Staff Feb 11, 2011 7:25 AM

Prabhat Khabar rolls out Bhagalpur edition

Prabhat Khabar has launched its ninth edition in Bhagalpur. The all-colour newspaper is priced at Rs 2.

exchange4media Staff Feb 11, 2011 7:23 AM

Dabur realigns creative duties for skincare biz

Sources close to the development have informed that Dabur India has divided its skincare brands between Law & Kenneth, Brand David and Grey Worldwide. The combined account size of the business is estimated to be around Rs 20-22 crore.

Preeti Hoon Feb 11, 2011 7:22 AM

Tata DoCoMo – radio active with gusto

Tata DoCoMo has deployed a series of radio ads in sync with the rest of the campaigns. What exactly are their expectations and the outcomes?

Shubhangi Mehta Feb 11, 2011 7:20 AM

Trol.ly – Mixing social media, e-commerce, conversations

Adepto Solutions has created Trol.ly for Facebook, which is hoped to revolutionise the use of social media for e-commerce. Games2Win’s Alok Kejriwal has joined the Board as advisor.

Gopal Sathe Feb 11, 2011 7:18 AM

Lotus Herbals hunts for creative partner

After choosing Vizeum India as its media AoR, Lotus Herbals Ltd is now scouting for a creative partner, according to senior sources in the industry.

Preeti Hoon Feb 11, 2011 7:11 AM

Awards, realities buoy Hindi GEC weekends

The ‘awards seasons’ managed decent ratings this year. e4m takes a look at the entertainment fare laid out by Hindi GECs in the weekend gone by.

Fatema Rajkotwala Feb 11, 2011 7:07 AM

Zee Trendz ties with Ginx TV for gaming content

In a first ever initiative Ginx TV, will produce a programming gaming block for Zee Trendz, daily from 10th February at 4 pm.

exchange4media Staff Feb 11, 2011 6:45 AM

<b>Dhunji Wadia</b>, President, Everest Brand Solutions

If you just focus on the creative work, all the good things will happen – the brands will get healthy, the agency will grow, you will get new business, you’ll make more money, you will be able to pay bonuses. Creative work is the whole agency.

exchange4media Staff Feb 11, 2011 12:00 AM