Even as companies and brands target the urban SEC segment, there is a whole ‘Bharat’ waiting out there offering immense potential and growing purchasing power. The industry can’t afford to ignore this segment any more…
The PR and corporate communication industry got together to applaud the achievements of their own at the first ever Indian PR and Corporate Communication Awards (IPRCCA) 2011. Winners share their experiences and reactions…
Bloomberg UTV’s Logo show dedicated to advertising, branding, marketing strategy and public relations will launch a new segment Beyond Logo starting March 18th. Hosted by Lulu Raghavan, Country Director, Landor, India, the show will focus on branding and feature interviews with India’s biggest brand owners on the art and science of branding, going beyond the logo. Each segment discusses one brand led business transformation story and covers topics such as the value of brand to business, creating impactful brand experiences, engaging employees and equipping an organization to deliver the brand promise.
Cadbury has partnered with Fridaymoviez to create a short film online to promote their chocolate brand Cadbury’s Celebrations.
As the fight for the Quarter Final intensifies in the ICC World Cup, the non-India matches too have become of huge interest to audiences. The India-West Indies clash is expected to beat all match ratings seen so far.
In an age of global collaborations and strategic acquisitions, independent firms are wooed actively. What is the future like for them? Can they hold their own against conglomerates with deep pockets and clout?
Nine out of the top ten dailies in Rajasthan have seen growth in readership in IRS 2010 Q4.
Decline in the readership graph of most dailies in Punjab has continued in Q4 of the Indian Readership Survey (IRS) as well…
IRS 2010 Q4 data does not have much cheer for dailies in Chhattisgarh. Interestingly, English dailies have managed to chart out a growth story…
Over the last 22 years, Buchanan Group has developed an advertising process that relies on ‘back-to-basics’ format. Tim Buchanan and Sanjeev Singhai share the company’s growth strategy.
BBH India has appointed Paul Ward as Managing Partner for the Indian region. This is a comeback of sorts for Ward as he was already a part of the original team that launched the Mumbai business in 2008.
Shailendra Katyal has been roped in as Marketing Head at Lenovo India. He will be responsible for handling the Lenovo master-brand.
If Public Relations could be measured in an effective way, would it be a more recognised industry? Industry experts seek to find that elusive RoI for the industry, while also finding out ways to make PR more credible.
Hindi general entertainment channels Colors and Imagine are beefing up their content line-up with new shows scheduled for launch in the coming weeks.
Radio City 91.1 FM has seen growth across all markets in IRS 2010 Q4 despite de-growth in the category. Radio City has seen escalation in Gujarat and South markets.
Sport18 has created a new position of Head of Sales. Aaditya Pathak has been appointed Vice President-Sales, Sport18, reporting to CEO Satish Menon.
Bollywood starlet Isha Koppikar will jive to popular Bollywood numbers, as Punjab will witness the most entertaining night of the year on 18th March 2011. PTC Punjabi will felicitate the best work accomplished by Punjabi Music Industry in the year 2010, at the PTC Punjabi Music Awards at PAP Grounds, Jalandhar. The Awards will be held from 6 pm onward and will be telecast LIVE on PTC Punjabi.
Entertainment portal Fridaymoviez has come together with Cadbury Celebrations to create a short film as part of the Cadbury Celebration Birthday Contest – a monthly contest which offers a chance for users who engage with the brand on Facebook the chance to star in a short film which will be hosted online by Fridaymoviez.
Western Union® Money TransferSM, a global leader in money transfer services and Government of India’s Department of Post (India Post) has completed a decade of assisting Indians living and working overseas to send money to their family and loved ones to build better lives and communities.